Nov 13, 2020
For non-profit directors, the end of the year is already here…
It’s just the way we think. And, with the approach of the new year, it’s not the time to slow your roll regarding donations and fundraising. In fact, we can say that for us, the work in terms of year-end giving is just starting. Now more than ever is the perfect time to kick our non-profit fundraising strategies up a notch.
For non-profits, year-end giving is crucial and essential to closing the year strongly—that and the donor retention numbers for the non-profit. In fact, about 50% of all donations non-profits receive come between October and December. Hence, there’s a need to make sure our year-end appeals hit home with the target audience. To help you do that, we will discuss 5 awesome ideas to boost year-end giving campaigns. But first, what is a year-end appeal?
What Are Year-End Appeals?
Year-end appeals are donation requests non-profits send out annually to stimulate contributions from new and old donors. Typically, we can choose to send out year-end appeals in different ways.
They may be sent out through postcards, emails, and direct-mail letters. We can even choose to send out year-end appeals through online media (as is the case nowadays). The point is, it’s usually the last major fundraising campaign of each year.
Why Do We Need Year-End Appeals?
There’s a straightforward answer — to ensure year-end giving. Sure, most people like to do their giving at the end of the year. However, it doesn’t mean they’ll do this without an extra push. With certain non-profit fundraising strategies, you can ask your audience to give.
Basically, it puts our non-profits high in the minds of donors. This way, they will remember to give. Furthermore, they’ll be more likely to retain faith in the non-profit. This can also affect the non-profit donor retention numbers positively. We simply must ensure our year-end fundraising campaigns are effective.
5 Non-profit Fundraising Strategies for the End of the Year
Wondering how to increase your year-end giving numbers? Here’s what your non-profit needs to do:
Build anticipation with a story
Top of the list of effective non-profit donor raising strategies is to build a narrative. The only way to do this is by making sure the messages you send out tell a story. These stories are the best way to connect with an audience that is mostly made up of prospective donors. A thrilling, heartfelt narrative has a way of warming up and inspiring supporters. When they believe in our story, they will definitely give.
So, before we launch our year-end campaigns, we must select a story that all forms of communications will revolve around. It will be the central point of all campaigns, making messages across all media align in cohesion. With this, we can increase anticipation for year-end giving and even interest a new audience.
Make contact with donors
Year-end campaigns will not automatically find their way to the intended audience. It is the job of our non-profit to make sure the campaign finds its way to the intended recipient. You have to let your prospective donors know that there is indeed a campaign happening.
It all starts with the announcement of the year-end giving campaign. When doing this, make it loud and ensure it reaches all available channels. Also, make it specific. We need to let our prospective donors know what the dollar goal is. Furthermore, announcements should include why we need specific amounts and the projected impact of achieving such projects.
Combining all of the above details with a narrative will be a big boost to our year-end giving campaigns. In fact, it can even boost the non-profit donor retention rate. Thankfully, there are many ways we can make contact with our audience:
Sending out an announcement mail to carefully curated subscribers and donors. Direct Mail: Even an old school postcard can do the trick of spreading the word Social Media: Everybody uses social media nowadays. We have to make sure we post our campaigns across all social media platforms.
Take a look at the donation web page
Non-profit fundraising strategies should not be limited to offsite measures. Sometimes, it may be that our donation pages are putting prospective donors off. To really ramp up year-end giving, it is crucial to provide a smooth experience online.
To improve non-profit donor retention, we can do the following for our websites:
Make sure the donations landing page is optimized for both web and mobile use Verify a non-profit reputation. Adding ratings from Charity Navigator, Charity Watch, and Give.org. This lets our donors know we are for real.
Ensure the page is fully secure Include testimonials from past donors or influencers. Pictures, videos, or written text will do the trick here.
Get up close and personal
Every non-profit has a select group of people that give consistently. For people who belong to this category, sometimes the best way to spur their year-end giving is to get up close and personal. There is nothing wrong with directors and CEOs of non-profits reaching out to consistent givers.
We can start by looking through our past donation campaigns and noting the most consistent names. We can specifically lookout for those who haven’t participated in the year-end giving yet. Then, we will reach out to them via mail or a phone call, if possible.
With personal contact, don’t be pushy. Instead, remind them of how impactful the non-profit projects are. Try to engage them in a lively conversation while also showing gratitude for past donations. After this kind of personal contact, they’ll get the impetus to give. This is one of the most effective non-profit fundraising strategies to try out.
Community-driven fundraising campaigns
The end of the year often comes with holidays. Most people are often looking for events to engage with. With a unique storyline and personal contact, creating a community-based outreach can do wonders for year-end giving numbers.
There are many advantages to looking into our immediate community for donors. One, we engage with older contributors, thereby increasing non-profit donor retention rates. Also, the intrigue of an event can attract a lot of new donors.
There are many types of community-based fundraising campaigns we can try out. We can try asking our current audience to involve friends and family(and give incentives for doing so). There’s the option of organizing a 5k community-run, mixers, and other special events. Finally, we can even recruit people for door-to-door campaigns.
Try it out now!
With the non-profit fundraising strategies above, we can even receive more than our intended target numbers. Now isn’t the time to slack on fundraising campaigns. Let’s get to work!
Nov 9, 2020
How to Align with Nonprofits and the Benefits
Corporate social responsibility has taken a whole new meaning in today’s world. Gone are the days when society was satisfied by large businesses’ meager corporate donations as part of their corporate philanthropy plan. Modern society is much more aware of the role of corporate social responsibility and accountability as a tool for societal progress.
It is safe to say that organizations that are stingy with charitable giving do not have a good brand image in society. So, although corporate donations are an excellent way to ensure communities’ progress, they have numerous direct benefits for the organization as well.
One of the best ways to improve an organization’s corporate social responsibility is through nonprofit alignment. Nonprofit alignment is not a new concept. However, more and more corporate giants are now leaning towards this often-ignored practice because of the numerous benefits it carries.
There is no rocket science behind nonprofit alignment. However, strategic steps can be taken to ensure that organizations reap maximum benefit from such partnerships. After all, such an alignment has tremendous potential for benefiting both the nonprofit and the corporate organization that should not be ignored.
How to Align with a Nonprofit Organization
From a broader perspective, corporate social responsibility usually refers to the adherence of large corporations to well established legal and ethical standards. This can translate into their business operations and the company’s vision, mission, and values.
However, the most apparent aspect of corporate responsibility is corporate philanthropy. Organizations select ways to give back to the community they have gained so much from. Nonprofit alignment is an effective method of practicing corporate social responsibility that has countless benefits for the organization as well if done in the right manner.
Pick the Right Nonprofit Organization
Picking the right organization is key for successful nonprofit alignment. After all, organizations make sizeable corporate donations that must go into the right hands and the right causes. For this reason, it is crucial to pick a nonprofit organization whose values align with that of the corporate organization. Using strategies that align corporate philanthropy with the company’s core values will help make it easier for the organization to make a sizeable donation.
Take Time to Build Trust, Respect, and Understanding
Corporate organizations that engage in nonprofit alignment must thoroughly believe in the values of the nonprofit. Only then will the corporate organization truly engage in promoting and helping the nonprofit to grow.
However, this trust and respect come with time and understanding. Therefore, organizations need to do their due research and learn as much as they can about the nonprofit before they engage in any sort of alignment. Take meetings, engage with the organizations, and build a relationship with action as well as money.
Communication Is Key
As with all partnerships, it is essential to have open communication. A lack of communication can lead to numerous unintentional pitfalls for both parties involved. Both organizations must openly communicate their expectations and plans of action before going forth with the partnership. An open dialogue can help organizations plan the best way to assist each other and avoid controversies and complications.
An excellent way to move forward with any project is to have a concrete plan. This holds true for nonprofit alignments as well. There must be an allotment of responsibilities to streamline the partnership process and ensure that all the goals that have been set forth are fulfilled in the most efficient manner possible. Not assigning roles can lead to confusion and a lack of communication, leading to mistrust between both organizations.
The Benefits of Aligning with a Nonprofit
As discussed earlier, nonprofit alignment has numerous benefits for organizations. Although the nature of these benefits might be specific to the type of alignment and the organizations involved, some advantages are common to all sorts of corporate-nonprofit partnerships.
Brand Recognition and Reputation
Nonprofit organizations often have a large following. Since nonprofits are usually in partnerships with numerous other organizations, and even individuals, associating with them will inevitably help the partner organization gain more recognition as well.
After all, brand recognition is an essential marketing tool that organizations usually pay a hefty price for. By associating with a good nonprofit, the organization will undoubtedly be recognized by its followers as well.
Positive Image in the Media and Increased Goodwill
Having a positive brand image is crucial for corporate organizations to flourish in a highly competitive modern society. One of the most effective ways to increase a brand’s goodwill and create a positive image in the media is by having a solid partnership with nonprofit organizations.
Opportunity for Improvement
Organizations often learn from trial and error. However, these errors often cost brands tremendous losses as well. Whether these mistakes are made in marketing, management, or leadership, they cause an unavoidable loss of customers.
However, by increasing operations and partnering with viable nonprofits, corporations can improve and polish their overall strategies and management techniques.
Improve the Quality of Life in Your Community
One of the best rewards of corporate philanthropy is the fact that an organization is directly responsible for the improvements in the community they have invested in. The more the surrounding communities will prosper, the better the chances of the organization flourishing alongside them.
The world has grown much more socially conscientious over the years, and today’s consumers are more aware of social responsibility than ever before. It is also a well-acknowledged fact that corporate donations and corporate social responsibility are indeed responsible for communities’ progress.
However, if corporate social responsibility is fulfilled strategically, it can have numerous benefits for the corporate organization. Therefore, corporate charitable giving and nonprofit alignment must be viewed as an opportunity by organizations to benefit from and improve themselves instead of as a liability.