Jeffrey Byrne Discusses Nonprofit Fundraising

Jeffrey Byrne Discusses Nonprofit Fundraising

On episode 378 of KC Cares, we talk with Jeffrey  Byrne, Partner & Founder with Byrne Pelofsky & Associates! Great discussion about nonprofit fundraising! Listen now!

Kansas City’s Nonprofit Voice!

Sharing the stories of local nonprofits and connecting them with the community! We talk with philanthropists, volunteers, community activists, executive directors, and non-profit lovers from the Kansas City nonprofit community. Be seen, be heard with KC Cares! Kansas City’s Nonprofit Voice!

On episode 378 of KC Cares, we talk with Jeffrey  Byrne, Partner & Founder with Byrne Pelofsky & Associates! Great discussion about nonprofit fundraising! Listen now!



Byrne Pelofsky & Associates | Fri Apr 03 2020

Jeffrey  Byrne, Partner & Founder

Byrne Pelofsky, with its comprehensive and complete set of tools for fundraising success, will help you master the art of the ask and will partner with you to achieve your resource development goals through our deep community connections and hands-on approach.


Find us on

Facebook:@ Kccaresradio

Twitter: @kccaresradio

Instagram: @Kccaresonline


Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube


KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 


In partnership with:

Ewing Marion Kauffman Foundation

Take risks. Own success. Be Uncommon.

TW: @kauffmanfdn FB: @kauffmanfdn IG: @kauffmanfdn

Bobby Keys: [00:00:00] Welcome back to KC cares, Kansas city’s nonprofit voice brought to you by charitable communications and generously sponsored by the Kauffman foundation. I am Bobby keys.

No, absolutely. Absolutely. We have to. We have to go on there so, and now. I think it’s, it’s needed more than ever. We have to get the news out to people of how they can get help, how they can move forward. And that’s what we’re doing.

Ruth Bigus: [00:00:40] You’re doing it, and we have

one of the best experts

ever. We have dr philanthropy back.

We have Jeffrey Bern who is cofounder and CEO of burn philosophy and associates. Hi Jeffrey. Here. From far away,

I came back to a myth that we called the chroma virus. But glad the day was lobbying you and glad to be back at work and helping,, put out some great information about what nonprofits should be thinking about and doing.

During this really, really unprecedented time where, well, we

don’t want to waste time with talking.

Bobby Keys: [00:01:23] So doctor,

Ruth Bigus: [00:01:25] please, what should people be doing? And it’s.

Like, you know, reverse type things that you would want to be doing. How can we fundraise at this time?

Jeffrey Byrne: [00:01:39] That’s right., well, I think that, I think that this is a real important time for nonprofits to stay as close together with their donors. And patrons as possible. We look back at three different recessions that have happened over the last 20 years.

The recession after nine 11 the recession once the war started in two Oh three and then of course the great recession in 28 Oh eight after the September meltdown of the fiscal markets, and while those were a fiscal issue, not a health related. Some of the elements that we did during that time period are relevant today.

Stacks upon the health. You know, number one, what different is obviously where it stay at home community here in the greater Kansas city area, and all of us do need to stay at home and away from others as much as possible. However. Some of the, and we will get through this health issue. And,, so I think the ideas of,, what we’ve learned in the past are good today.

Number one, I think organizations really should stay the course. There’s no reason to,. Cut back,, because,,, the federal government’s cares act, and I can talk about that in a few minutes, but, you know, I think that nonprofits should really, as much as possible, try to stay the course., you should engage authentically with your.

Top donors for development officers and CEO. And to me that that is probably one of the most important things that you do. You don’t want to shy away. Number one, you want to find out how your donors are. You want to find out how their families are. And then you want to engage about what you’re doing to keep your organization relevant in this period too.

You want to be optimistic. Don’t be a Debbie downer for God’s sake. Everyone’s a Debbie downer, so you need to pick planes a realistic. And not Pollyanna should view, but you need to provide a half glass full,, of what you’re doing for the community through your organization., you’ve got to creatively communicate with your governor Bay.

And by that I mean, you know, you don’t only use email, you can use other types of technology like zoom, like Skype, like Microsoft teams. I cannot tell you how many Microsoft teams zoom and Skype meetings. I had been a part of the last 10 days. Also, social media,, really work video talking about and telling your story.

Um, you know, fundraising is about storytelling and this is the most of the important time you should be talking about your stories. For instance, we have a client who is a blue Valley education foundation. They recently sent out a video and some photos along with an update to their patron in their foundation.

Uh, of teachers going by, waving at the kids from the street, the kids who have gone out on their driveways and put together,, hello, welcome and hello signs where their teachers,, teachers who,, families that had put a post and a sign in their yard,, for their teacher as he or she drives by. We have another organization that’s been telling its story, which is MRI global.

And that is a national and international research body,, dealing with some of the nation’s top secrets. Well, one of the things that they put together that has been used during the Ebola crisis and now during this Corona virus, is the containment unit. And the containment unit can be utilized by,, individuals who need to be transported around the world.

For instance, when the folks got off the ship in Asia during February, in early March, they got onto a transportation unit that was designed by MRI global. So, you know, we’ve got great stories here in our backyard, and it’s important that we tell those right now. They basically got it a big airplane and then redesigned it.

Yeah, it’s not gutting a big airplane. It’s literally a containment unit that can be inserted into one of the largest airplanes in the world, and it can fly around the world.,

it does, and you know, it’s a medically equip it, it’s very. But it’s also,, the way technology is used. I mean, we learn,, MRI global learned a lot when they did that for Ebola. They will learn a lot this time during coven virus or other viruses that come up in the future, even how to use containment and best practices,, and the future even,, work on these diseases and viruses,, in a different way.

Ruth Bigus: [00:06:55] And I’m not healthcare related and I’m not direct

Jeffrey Byrne: [00:06:58] service related.

Ruth Bigus: [00:07:00] How do

Jeffrey Byrne: [00:07:01] I deal with this

Ruth Bigus: [00:07:02] in terms of, you know, your fundraising less. It just seems a little

Jeffrey Byrne: [00:07:08] awkward,

Ruth Bigus: [00:07:09] you know, if I’m doing something to go out there and ask for

Jeffrey Byrne: [00:07:14] money. Well, I think that’s a good question that all nonprofits should ask themselves.

Yes. Helping human service organizations, Ruth and Bobby are going to do better and have more access to individual corporate and foundation money because that’s where all of their priorities are being directed., that is like any fiscal or recessionary period we go through, especially during this time period.

Organizations like animals,, environment., the arts especially have all shut down. Our has all scaled back as it relates to animals. So, you know, I think one of the areas that they should be concerned about and think about doing is the cares act. You know, this is a federal grant opportunities or the small business.

Uh, administration. And this is part of what Congress passed last week, and the president signed as part of the two plus trillion dollar,, response to really propping up our economy. It’s not an economic recovery program as much as it is propping up the economy through direct assistance to businesses and individuals.

For instance, the SBA., has released what they call,, what they’re called, what we call the economic injury disaster loan. And these economic injury disaster loans can provide once you apply for it, and any nonprofit can apply to the. Yeah. Economic injury, disaster loan. And what you do is if you have under 500 employees,, you can apply.

What you do is automatically within three days, you get a $10,000,, allotment that is the positive by the us treasury into your checking account. Now you can use that any way you want. That does not have to be paid back. Even if your loan is disapproved or if it’s approved or you go through the paycheck protection program as well.

So I encourage all of our listeners that they already haven’t yet,, go to the,, FBA or go to burn polaski.com. And,, we have on there some guidelines for the economic injury disaster loan. But I can tell you any nonprofit that’s not,, applying is rather foolish because you automatically get a $10,000 grant and it doesn’t need to be repaid.

The second area in the SBA program is called the paycheck protection program. And this is what is,, available to nonprofits. As long as you don’t reduce your payroll. Or you don’t reduce your pay,, pay cuts over 25% per employee. You can apply for a full loan based on a formula that you will need to work with an SDA provider or your own banker, and you can then protect your workers and their salaries.

And also. Pay your mortgage, pay your rent, or pay your utilities over an eight week period through this., and if you do that, you can, then it is refundable. The government will,, allow you to,, they’ll give you that money for free., once you have done that, you follow their guidelines and,, you then report back how you use the money.

The government will then,,, let that loan,, become,, the RO. So they’ll let us, they will forgive the loan. So there’s some really great opportunity and the cares act, C, a, R, E, F, F, and once again, if you go to burn polaski.com. You can find out information on these opportunities.

Ruth Bigus: [00:11:13] You also have mentioned, and we’ll post this information too, for our listeners that get that six steps to success with solicitation.

I love that

Jeffrey Byrne: [00:11:23] alliteration.

Ruth Bigus: [00:11:25] I, there’s some things just really quickly that you could share for us, so you know what.

Jeffrey Byrne: [00:11:31] Yeah. It sounds like you’re saying

Ruth Bigus: [00:11:32] don’t necessarily be afraid to ask for support.

Jeffrey Byrne: [00:11:37] Oh, you know, don’t be surprised to ask for support. Number one, you’ve got to tell your story, so get your story together in and riding and be able to articulate it to your donor, whether you’re going to write them an appeal via.

Email or probably email right now, but that direct mail is even,, you know, people aren’t really checking direct mail. So get your stories together, get your list together., prioritize it. Segment that I’m all into, as I’ve said over the years on your program, I’m all into donor segmentation. Don’t send out a general email, send out an email or,, or make appeals,, by phone to a segmentation of your list.

Take your top 25 donors, handle them individually via email and phone and texts. Take another group of your donors and then send out a more general email asking for general support. Make sure your front door during this time period is attractive and addresses,, the issues that you are dealing with.

And that front door is your website. So those are some of the areas, I think, and the six criteria for success or best practices that you would want to concentrate on during this time.

Ruth Bigus: [00:12:58], forecaster for us. You know, let’s say we’ve gotten through this please God in a sooner rather than later fashion. How do you think the fundraising landscape will change.

Jeffrey Byrne: [00:13:10] Well, I think that we’re going to see a really heavy toll on,, giving,, this year. You know, giving went down for the great recession, some 14%,, over a six month period, and that was the largest drop in giving in recorded history. I’m not sure if this is going to be,, that type of a situation, but.

We’re going to all have to regroup. Every organization is going to have to regroup. They’re going to have to,, you know, really work with their board of directors that all nonprofits would have. They’re going to have to think about being creative. We can’t go all to the same 20 funders in greater Kansas city.

And expect all of us to get funded by them. So we’re going to have to be creative. Number three, we’re going to have to give our donors a little breathing time to get themselves back into a position where they feel like they want to support. They can, they can. Just can we do it in a responsible way? So I mean, you’ve got to put your mindset and the yeah, your mind and the that and the mind of your donor as well and think about is our her position and not be over demanding, but be considerate.

And work with them., foundations are going to seeing their assets drop. Companies are going to see their,, their revenues down. So we’re going to have to all pitch in together and rely on each other. I mean, rely, find out what your colleagues are doing and the nonprofit community. I’ve reached out this week to some of my consulting,, other consultants in the Nash,, nationally.

To find out how they’re working with their nonprofits on this. This is the time that we need to be,, we need to increase and enlarge our family more than ever, so that we’re getting good information from each other and that we can share that. Good information. Kathrine,

Ruth Bigus: [00:15:13] dr philanthropy, as always,

Jeffrey Byrne: [00:15:15] thanks a lot, Bobby.

Thanks a lot, Ruth, and I wish all the nonprofit communities a success and a.

Thanks a lot. Thank you.

Previous Episodes!

Fundraising for Nonprofits with Jeffrey Byrne

Kansas City’s Nonprofit Voice!

Sharing the stories of local nonprofits and connecting them with the community! We talk with philanthropists, volunteers, community activists, executive directors, and non-profit lovers from the Kansas City nonprofit community. Be seen, be heard with KC Cares! Kansas City’s Nonprofit Voice!

On Episode 366 of KC Cares, we talk with Jeffrey Byrne with Byrne Pelofsky! Listen now!


Byrne Pelofsky

Jeffrey Byrne, Founder

We are committed to nonprofit fundraising success. 



Find us on

Facebook:@ Kccaresradio

Twitter: @kccaresradio

Instagram: @Kccaresonline


Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube 


KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 

In partnership with the Kauffman Foundation

Think. Do. Be Uncommon.

Transcription of Interview:

Bobby Keys: [00:00:12] This is KC Cares, Kansas city’s nonprofit voice. We’re telling the stories that Kansas city’s nonprofits to the nonprofit community and and beyond. I’m Bobby keys.

Ruth Bigus: [00:00:22] I’m Baum Bigus. It is good to be back in the studio. I’ve been out and about.

Bobby Keys: [00:00:27] We got the, we got to go to some pretty cool places. We did fire

Ruth Bigus: [00:00:31] Prairie fire museum.

We were at learning all about the great robust STEM stuff that they do, and. Tom Bahali joined us, and then we were at the library for our usual monthly gig down there, which was great. But now we’re back and we’re back. Hi Sterling. We’re yet to give a shout out to Sterling. He’s so fabulous. He keeps us going.

He keeps us going. But we have one of our stalwart regular guests who we haven’t seen for the show for a while because he said, dog gone busy, and that’s Jeffrey burn, dr philanthropy

Jeffrey Byrne: [00:01:04] bellow audience and hello Bobby, and. Ruth, it’s good to be back.

Bobby Keys: [00:01:12] Yeah. Great. Having you here, we’ve got a lot of stuff going on with, uh, you know, everybody’s obviously in a giving mood.

December’s everybody’s giving nonprofits they’re collecting or they’re supposed to be. So how do they do it? How do they do it and who do they do it from and how do they get it? So, you know, and so we come to you for those answers. All the, all the,

Ruth Bigus: [00:01:31] all the. Oh, the skinny, well,

Jeffrey Byrne: [00:01:33] maybe we only have for three more days of the year.

So you know, you better run out there and choose your favorite charity and make a gift or do some volunteerism or drop off some, uh, items and, uh, uh, do some good.

Ruth Bigus: [00:01:46] And it’s the last push of the decade. Right. I’ve been hearing that used a lot, a last flush of the decade, the last time to give. You can give next year, but enlighten us about year end giving.

I was sharing before we started some statistics that I found interesting that nearly one third of annual giving takes place in the month of December. That’s amazing. Why does everybody wait?

Jeffrey Byrne: [00:02:12] Well. I believe that there is a psychology among Americans to give during the holiday season when, uh, uh, families and, uh, take time to reflect about the year, think about their own, uh, abundance and their own situation, and then think about others.

So it’s very, uh, it’s very traditional to give at year end. And we’re fortunate that, uh, Americans are trained to really open up their pocketbook. Plus every nonprofit, you know, is out asking for a gift, uh, during the month of December, how many of us get our emails booked. And hour a filled filled at our, uh, mailboxes full of direct mail during the month of December.

Ruth Bigus: [00:03:07] Everybody, so absolutely. That being said, how do you, as the fundraiser, the organization, how do you differentiate them? How do you grab in all that noise?

Jeffrey Byrne: [00:03:23] Well, you’ve got to be very intentional, number one. And by intentional, I mean, you have to really know who you’re going to reach out to and, uh, you can’t do it just once a year.

You can’t do it just in December. You should be thanking your donors or alerting your prospective donors throughout the year. And, uh, because if you’re only going to do it once a year, they’re not the yield drop off. They will drop off of your a donor list. So you can invite them into your organization.

You can go out to see them, you can send them an email, you can make a telephone call to them. You can send a hallmark card. Okay. We want to send only hallmark cards and the . Absolutely. And, uh, so there are a number of different ways of touching, uh, your, uh, friends at the end of the year and reminding them about number one, how important they are to you.

And number two, how important they are to your cause. And then a third about what you continue to, uh, have a need for.

Bobby Keys: [00:04:30] So if. I guess going forward into that new year with that thought, is it better to, you know, do what I see some nonprofits doing and wait until the end of the year and then reach out to people.

But it, it’s more, is it better to, to consistently nudge people and send out reminders utilizing your email lists and say, Hey, you know, you know, just touching base and showing kind of like maybe some progress or impact throughout the year. Is that something that would help them as opposed to just dropping it on the last minute, you know, in December and saying, Hey, you know.

We’re here. We’ve been here all year. Can you help me out?

Jeffrey Byrne: [00:05:07] Absolutely. Bobby, I think you should be in contact with your donor and the friends who support your organization throughout the year because they, uh, have, yeah, they’re thinking about your organization or you want them to make them think about your organization.

Uh, you don’t want to do it just during the holiday season because there are so many other times. I mean, a lot of times what we do for. Back to school efforts, uh, for educational efforts as we time at around August, September, when kids are going back to school or may, June when kids are out of school. And that’s a good time.

Another good time is a w w. Late January and early to mid February to late February to remind your donors who you are, maybe remind them that, uh, that the end of the year was a good year. But we have, uh, the start of a new year. And by placing that solicitation in the month of February, you’ve given them some time to relax in the month of January, but then you reminding them and putting your organization in front of them for.

The, uh, February time period. We used to do that with some direct mail programs that I was involved in. You know, some organizations like the salvation army, they might be soliciting you 10 to 12 to 13 times a year. Some organizations are going to do at once. You know, our religious institutions going to ask you every single week when you’re in the parish, the synagogue or the church.

Bobby Keys: [00:06:33] Is there any research that shows, like that magic number is there? I mean, is that.

Jeffrey Byrne: [00:06:38] Times to touch a donor. Well, you know, I say you need to touch a donor at least six to seven times a year. So you know, you can thank them for their gift. You can ask them for a gift, and then you can remind them four times about what their gift did and what your other needs are and don’t ask.

So there’s lots of opportunities to touch, uh, families and individuals throughout the year.

Bobby Keys: [00:07:03] Yeah, and that’s a good point. Is it that you said don’t ask it just kind of, is that what you mean by more, more or less? Just show your impact. Here’s what we’ve done,

Jeffrey Byrne: [00:07:11] you know, we call it friendraising versus fundraising.

You know, fundraising is when you make the ask. Friend raising is a, when you’re talking to your friends and just letting them know about your organization. So, you know, um, individuals and families are very caring people that we give, we give on the national average above what other cities and communities around America gives.

So we’re a very generous community here in greater Kansas city. But if you go back and look at the corporations and foundation gifts during the holiday season, it is not like they’re not on a cycle of a annual. End of the year appeal. They’re more throughout the year. They’re more steady. They have sort of a giving throughout the year a process where individuals and families are really impacted during the holidays.

That’s good

Bobby Keys: [00:08:00] information. That means dead really helps out with it. With your, you know, you basically, you marketing, I mean, you need to, you need to understand that rhythm for as a nonprofit to help push

Ruth Bigus: [00:08:09] in. Something that I think is interesting is in some nonprofits they’ll put development and marketing as one person, which I think it’s nearly an impossible thing to do because they are so much in each.

At the same time, they almost do have to be at least working together because. Ying and yang. I mean, you got to tell your story in order to raise the money is do you see that as a challenge for nonprofits trying to get their head around that kind of an approach?

Jeffrey Byrne: [00:08:43] Well, fundraising is storytelling and you know, you have to be able to convey in a comprehensive but understandable way what, how you’re impacting whatever your cause is and why it’s worthy of support.

You also have to be able to listen. You know, as I like to tell a nonprofit leaders is that 90% of fundraising is what question Mark. It’s listening because you now, you listen, you present, and you listen and you take in and you have a conversation then about what the donor, uh, our prospect is interested in.

And then through a really thoughtful conversation, you can lead the donor then to your objective of talking about the project that you’re there to fund. So I think that, uh, you know, storytelling and listening is very important. Lot of CEOs and executive directors of nonprofits are talkers. They think that they’ve got to talk, and anytime you have a, a silence or a moment of, uh, of pause is very uncomfortable.

I pause a lot in my conversations with potential donors to see sort of, to stoke them out to see what they want to say next.

Ruth Bigus: [00:10:06] Does it ever end up as a very quiet conversation.

Jeffrey Byrne: [00:10:10] Lemons to lemonade? Absolutely.

Ruth Bigus: [00:10:14] We talked last year at this time about tax changes and impact. Now we’ve had 12 months. What have you seen out there as you talk with colleagues and with donors and organizations?

Jeffrey Byrne: [00:10:30] While the Trump, the Trump tax cuts of December of 2019 did a few things. Number one, it put a lot of money into the wealthy, into their pockets. And uh, many of those wealthy did turn around and give money, uh, out. It also provided some significant. Tax support, uh, in the year for, uh, families. But the, the, the, uh, the lack of optimization for middle Americans did reduce giving last year by about 2%.

And what we see in this year is that we. See that there is much more effort being put into trying to get an average individuals, middle-class individuals to give money. Because the number one area where philanthropy is coming from is the super rich and the super rich are giving about 50 to 55% of every dollar.

And what we’ve seen is diminishing returns on average Americans giving. Both in amount and number. So that’s really what we have to work on, get average Americans out there as our listeners to this program to give, um, to a program. So, um, that’s what we need to continue to focus on is those individuals and those middle Americans that, uh, can make an impact.

Ruth Bigus: [00:11:57] How do you do that?

Bobby Keys: [00:12:03] Where’s the

Jeffrey Byrne: [00:12:03] man that was a pregnant pause. Ruth and Bobby, how do you do that? Well, you just intentionally go out and you, you need to go out and intentionally plan about how you’re going to reach, uh, the average donor. And you can do that through email, the direct mail, through personal solicitations, through inviting them to your organization.

You know, invite them in, you know, uh, invite them in to see what you’re doing. And those are all proven, uh, best practices that have worked for literally decades and generations,

Ruth Bigus: [00:12:37] we know are a philanthropic community. And we’ve got great fundraisers here. What about fundraiser fatigue? I mean, I know I have friends who are in development.

It’s like they’re sweating bullets still the end of the year, and then they may be get 48 hours to breathe and then they’re sweating bullets again.

Jeffrey Byrne: [00:12:55] You know, I think fundraising fatigue is a, in a way in the mind of the donor. Um, we as fundraisers can’t necessarily put ourselves in that position and say, well, since there’s donor fatigue, we shouldn’t go out and talk to our donors.

We must go out and continue to talk to our donors. But I think that a healthy. Organization of a nonprofit is when staff have time to take care of themselves as well. And I hope during the holiday season that you know, those hard workers, whether they be executive directors or frontline workers in programs or the fundraising staff, they have time to take off a little time, re-energize themselves, uh, get with their families and friends because they’ll be much more productive.

At the start of 2020. And, uh, they will be much more, um, advantageous for the organization. So I think from a fundraiser’s perspective, there can be fatigue on our side, uh, as well as the donor side. And I think both have to take a little bit of a time to take care of themselves.

Ruth Bigus: [00:14:01] 20, 20, the new decade and election year.

What, from your vantage point, dr philanthropy, what are, what can we expect? What can we maybe plan for as nonprofits or supporters of nonprofits?

Jeffrey Byrne: [00:14:17] Well, I’m very optimistic about 20, 20. Uh, first of all, our economy is a, it’s up. The market continues to go up. A job market continues to go down. Then unemployment.

And, uh, our economy overall, I do not believe will go into a recession in 2020. So, uh, during presidential election years, normally the president, whether they be Republican or Democrat, and now president Trump is going to try to do everything he and his administration can to prop up the economy during 2020.

So I believe it’s going to be a really good year for nonprofits and for fundraisers in general.

Bobby Keys: [00:14:53] Now, do you think. You know, you get, you get a lot of people who talk about, right now we’re on that cusp, right? They can only balloon so much, or the economy can only be so good for so long with possibly that in mind.

Is that almost, is that. All right. Would that be almost a MTV ego, I guess, an empty economy coming the, you know, with that a, is there a higher chance of, if bottoming out with those, with that kind of tactic?

Jeffrey Byrne: [00:15:23] Well, Bobby, we can’t plan for a recession from a fundraiser standpoint. So recession is, I believe, a defined as two quarters of negative growth.

And we’ve had a quarter this year, but, uh, it seems like we are, uh, we’re out of that. Yeah. And as we respond to what the market and the economy does, then we just have to do better from a fundraising and a nonprofit standpoint. And of course, when we go into a recession, then those hurt the most, uh, are the lower, uh, or the, um, people who are served by nonprofits, they’re going to need to be even be focused, uh, uh, focus more on those individuals in.


Ruth Bigus: [00:16:02] So get out and give at the end of the year, there are still some benefit to some donors in terms of tax incentives.

Jeffrey Byrne: [00:16:11] Yes.

Ruth Bigus: [00:16:11] But certainly big benefits to our hearts,

Bobby Keys: [00:16:14] right? Yeah, that’s right. Hard incentives.

Jeffrey Byrne: [00:16:15] That’s right. And we all feel good when we give. That’s right. You know, you talk to any philanthropists, Warren buffet, uh, bill and Melinda Gates.

It’s a, it’s a really good, it’s good for your body. Yeah. It’s not only good for someone else, but it’s good for your body, mind, and soul.

Ruth Bigus: [00:16:32] And I will quote from a theatrical source. When Dolly Levi says, money is like manure, it does no good unless you spread it around. So spread the money around. Give generous, show wide.

KC Cares. Thank you, dr philanthropy. Jeffrey

Jeffrey Byrne: [00:16:48] Bird. Ruth.

Thank you.

Previous Episodes!

Nonprofit Stories, News, and Information | KC Cares Podcast 357

Kansas City’s Nonprofit Voice!

Sharing the stories of local nonprofits and connecting them with the community! We talk with philanthropists, volunteers, community activists, executive directors, and nonprofit lovers from the Kansas City nonprofit community. Be seen, be heard with KC Cares! Kansas City’s Nonprofit Nonprofit Voice!


Johnson County Christmas Bureau

Larry Bigus, Executive Director

“The mission of the Johnson County Christmas Bureau (JCCB) is to: Provide warmth and support, during the winter holiday season, to low-income Johnson County, Kansas families; Increase awareness and understanding of poverty in Johnson County, Kansas; and Give neighbors an outlet to help neighbors.”





The Grooming Project/Empowering the Parent to Empower the Child

Natasha Kirsch, Founder

The Grooming Project is the pilot program of Empowering the Parent to Empower the Child devoted to helping impoverished families become self-reliant through job training in the high-demand, high-pay trade of pet grooming. 





Julie Robinson, Outreach Manager of Refugee & Immigrant Services & Empowerment

We are committed to nonprofit fundraising success.





Find us on

Facebook:@ Kccaresradio

Twitter: @kccaresradio

Instagram: @Kccaresonline


Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube 

KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  Produced by Charitable Communications 

In partnership with the Kauffman Foundation

Think. Do. Be Uncommon.

Previous Episodes!

7 Ways for Nonprofits to Engage and Retain Millennial Donors

7 Ways for Nonprofits to Engage and Retain Millennial Donors

Millennials are a tech-savvy generation. They use ad blockers, make mobile payments, and have seamlessly integrated social media into their everyday lives…

Technology is at the forefront for millennials, thus it’s important for nonprofits to stay updated on the latest trends. Implementing new technology and tactics for your nonprofit can feel overwhelming at times, but it doesn’t have to be. You don’t need to buy fancy AI software to keep your millennial donors happy, you just have to meet them where they’re at. Once you know what they’re spending their time on, you can entice them to become active with your nonprofit (engagement). In addition, you’ll want to offer them an effortless experience that makes them want to come back (retainment). In other words, providing easy engagement for your millennial donors will result in higher retention for your nonprofit. It’s a win-win situation for everyone. 


Mobile Optimization for Nonprofits

Is your website mobile-friendly? Millennials often browse the web with their phone rather than on a computer, so it’s vital to have your website optimized for multiple platforms (i.e. tablet and phone). Mobile-friendly sites should have a responsive design to any given platform, allowing for easy access and navigation on their end. It also makes fundraising easier for you, as millennial donors can easily opt-in for automatic text message notifications about a current fundraiser via the mobile-friendly site. 

The goal is to allow them to make a donation with just one click from their phone. If your webpage is not mobile-friendly, the process to donate could become frustrating. 


Shareable Social Media Content 

Social media is a must when targeting millennial donors. Facebook remains the most used social media platform to date, as 83% of millennials continue to use it on a daily basis. A percentage that high demands attention from nonprofits, and copying/pasting ads just won’t cut it anymore. It’s important to post content on social media that millennials want to share with their network of friends and family. For example, inspiring posts, such as an animal shelter video on Facebook, can gain thousands of views in just a day due to people sharing the content to others. Get your millennial donors engaged with your nonprofit by posting content they can’t resist sharing.

Fear of Feeling Left Out.

Millennial feeling left out.

Embrace FOMO

FOMO” stands for fear of missing out, and it’s the strongest emotion felt among millennials. Remember the A.L.S. challenge? That’s what FOMO is all about: doing something in fear of missing out…and if done right, it works wonders. Supporters raised over $115 million for A.L.S. Now, we’re not saying to start another ice bucket challenge, but it is a psychological phenomenon that nonprofits can incorporate when trying to engage millennial donors. A quick and easy method is to show people on your website who have donated. If a millennial sees a long list of people who have donated to your nonprofit, they’ll be more likely to pitch in. 


Return Your Appreciation 

Nonprofits rely heavily on donors, so it’s important to return your appreciation. A specialized way of saying “thank you” is a great way to retain your millennial donors.  

For example, a sizzle reel can easily break through the clutter. Make a fun video of a recent event that donors went to and attach it to the email. Come up with an enticing subject line that lets them know they’re in the video so they’ll click on it. Allow options to share it with friends and family. Millennials want people to know what they’ve been up to, so providing them with an easy means of sharing it is also important. 

Another idea for appreciation is donor spotlights. Select some millennial donors who go above and beyond and highlight them on your website. Again, this generation appreciates being recognized. 


Communication is Key

As a nonprofit, it’s important to keep your donors happy. If millennials have a bad experience, they’ll make sure they are heard one way or another. They can quickly damage a company or nonprofit’s reputation by posting poor reviews on social media. Providing them several means for feedback can potentially avoid a social media disaster. 

One way of doing this is by conducting surveys. Surveys will give you an overall idea of how your donors are experiencing your nonprofit. It also allows millennial donors to feel heard, which is something this generation values. Simple yes/no questions can provide sufficient feedback, allowing you to make adjustments from there. 


Subscription Service

Rather than paying hefy checks once a year, millennials are paying small checks each month. Online subscriptions have become overwhelmingly popular in recent years, (i.e. Netflix and Spotify just to name a few). As a nonprofit organization, you can tap into this “subscription economy” too. In fact, people who set up an annual plan give 42% more compared to one-time donors. Add a tab on your site that allows donors to sign up for a monthly plan. Having your millennial donors subscribe to a plan is an easy way for long-time retention. 

7 ways to for nonprofits to engage millenials

“will give you time first, and then they’ll write their check.”



Alternative donations

Finally, offering an alternative donation option is a great way to involve millennial donors. On a previous episode of KC Cares 337, according to Katie Lord, from the nonprofit Byrne Pelofsky, millennials “will give you time first, and then they’ll write their check.” In other words, if you want to keep your millennial donors engaged with your non-profit, make sure your nonprofit has alternative donation options, such as volunteer work in a garden or using GoFundMe alternatives. 


Thirsty for more information about giving? Check out the annual U.S. charitable report here



KC Cares Episode 345 | Nonprofit Stories, News, and Information

Kansas City’s Nonprofit Voice!

Sharing the stories of local nonprofits and connecting them with the community! We talk with philanthropists, volunteers, community activists, executive directors, and nonprofit lovers from the Kansas City nonprofit community. Be seen, be heard with KC Cares! Kansas City’s Nonprofit Nonprofit Voice!


Unique Finds

Bob Southard

Unique Finds Gifts was founded by Dr. Robert A. Southard, and is based in Overland Park, Kansas.Our goal is to create new streams of income for people living in poverty and for Christian ministry and missionary efforts through global trade of products.



Johnson County Parks & Recreation Foundation

Jay Hinrichs

Established in 1977, the Parks and Recreation Foundation of Johnson County is an independent donor-supported non-profit organization that cultivates financial support and community engagement. The Foundation works to provide opportunities for those who enjoy the District resources and recognizes their contribution to our quality of life in Johnson County and the local economy to financially support continued excellence.



Blue Valley Education Foundation

Joy Ginsburg

Our mission is simple: enrich educational excellence. We accomplish this through the generosity of our community partners that support our outreach, financial development, and ongoing funding of extraordinary educational programs.



Find us on

Facebook:@ Kccaresradio

Twitter: @kccaresradio

Instagram: @Kccaresonline


Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube 

KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  Produced by Charitable Communications 

In partnership with the Kauffman Foundation

Think. Do. Be Uncommon.

Previous Episodes!

KC Cares Episode 335 | Kansas City Nonprofit Information and Stories

Kansas City’s Nonprofit Voice!

Sharing the stories of local nonprofits and connecting them with the community! We talk with philanthropists, volunteers, community activists, executive directors, and nonprofit lovers from the Kansas City nonprofit community. Be seen, be heard with KC Cares! Kansas City’s Nonprofit Nonprofit Voice!

This Weeks Guests:



Terry Trafton, President



CommCARE is a not-for-profit behavioral health management organization that works in collaboration with Community Behavioral Health Centers and other providers to continually improve access to affordable, high quality, and effective behavioral health services.”


KC Golf Classic

Courtney Windholz, COO & Program Coordination


twitter:@ kcgolfclassic

The KC Golf Classic is a community event that contributes greatly to the economic vitality of the greater Kansas City area. The tournament also serves as a dedicated vehicle to raise money for non-profit organizations supporting children throughout the state of Missouri and Kansas.


Child Abuse Prevention Association

Melody Morgan, Program Development Director


Twitter @ CAPA_KC

Provide Counseling, family support and education. CAPA’s Healthy Families Jackson County program provides home-based services for children and their parents to strengthen family relationships and develop healthy parenting skills. This year, CAPA will partner with United Way to expand its home-visiting and family support services to Kansas City families within the Promise 1000 Paseo Gateway Choice Neighborhoods Initiative.


Find us on

Facebook: Kccaresradio

Twitter: @kccaresradio

Instagram: Kccaresonline


Also available on

Itunes || Spotify || Stitcher

KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  Produced by Charitable Communications

In partnership with the Kauffman Foundation

Think. Do. Be Uncommon.