How to Align with Nonprofits and the Benefits

Corporate social responsibility has taken a whole new meaning in today’s world. Gone are the days when society was satisfied by large businesses’ meager corporate donations as part of their corporate philanthropy plan. Modern society is much more aware of the role of corporate social responsibility and accountability as a tool for societal progress.
It is safe to say that organizations that are stingy with charitable giving do not have a good brand image in society. So, although corporate donations are an excellent way to ensure communities’ progress, they have numerous direct benefits for the organization as well.
One of the best ways to improve an organization’s corporate social responsibility is through nonprofit alignment. Nonprofit alignment is not a new concept. However, more and more corporate giants are now leaning towards this often-ignored practice because of the numerous benefits it carries.
There is no rocket science behind nonprofit alignment. However, strategic steps can be taken to ensure that organizations reap maximum benefit from such partnerships. After all, such an alignment has tremendous potential for benefiting both the nonprofit and the corporate organization that should not be ignored.

How to Align with a Nonprofit Organization

From a broader perspective, corporate social responsibility usually refers to the adherence of large corporations to well established legal and ethical standards. This can translate into their business operations and the company’s vision, mission, and values.
However, the most apparent aspect of corporate responsibility is corporate philanthropy. Organizations select ways to give back to the community they have gained so much from. Nonprofit alignment is an effective method of practicing corporate social responsibility that has countless benefits for the organization as well if done in the right manner.

Pick the Right Nonprofit Organization

Picking the right organization is key for successful nonprofit alignment. After all, organizations make sizeable corporate donations that must go into the right hands and the right causes. For this reason, it is crucial to pick a nonprofit organization whose values align with that of the corporate organization. Using strategies that align corporate philanthropy with the company’s core values will help make it easier for the organization to make a sizeable donation.

Take Time to Build Trust, Respect, and Understanding

Corporate organizations that engage in nonprofit alignment must thoroughly believe in the values of the nonprofit. Only then will the corporate organization truly engage in promoting and helping the nonprofit to grow.
However, this trust and respect come with time and understanding. Therefore, organizations need to do their due research and learn as much as they can about the nonprofit before they engage in any sort of alignment. Take meetings, engage with the organizations, and build a relationship with action as well as money.

Communication Is Key

As with all partnerships, it is essential to have open communication. A lack of communication can lead to numerous unintentional pitfalls for both parties involved. Both organizations must openly communicate their expectations and plans of action before going forth with the partnership. An open dialogue can help organizations plan the best way to assist each other and avoid controversies and complications.

Assign Roles

An excellent way to move forward with any project is to have a concrete plan. This holds true for nonprofit alignments as well. There must be an allotment of responsibilities to streamline the partnership process and ensure that all the goals that have been set forth are fulfilled in the most efficient manner possible. Not assigning roles can lead to confusion and a lack of communication, leading to mistrust between both organizations.

The Benefits of Aligning with a Nonprofit

As discussed earlier, nonprofit alignment has numerous benefits for organizations. Although the nature of these benefits might be specific to the type of alignment and the organizations involved, some advantages are common to all sorts of corporate-nonprofit partnerships.

Brand Recognition and Reputation

Nonprofit organizations often have a large following. Since nonprofits are usually in partnerships with numerous other organizations, and even individuals, associating with them will inevitably help the partner organization gain more recognition as well.
After all, brand recognition is an essential marketing tool that organizations usually pay a hefty price for. By associating with a good nonprofit, the organization will undoubtedly be recognized by its followers as well.

Positive Image in the Media and Increased Goodwill

Having a positive brand image is crucial for corporate organizations to flourish in a highly competitive modern society. One of the most effective ways to increase a brand’s goodwill and create a positive image in the media is by having a solid partnership with nonprofit organizations.

Opportunity for Improvement

Organizations often learn from trial and error. However, these errors often cost brands tremendous losses as well. Whether these mistakes are made in marketing, management, or leadership, they cause an unavoidable loss of customers.
However, by increasing operations and partnering with viable nonprofits, corporations can improve and polish their overall strategies and management techniques.

Improve the Quality of Life in Your Community

One of the best rewards of corporate philanthropy is the fact that an organization is directly responsible for the improvements in the community they have invested in. The more the surrounding communities will prosper, the better the chances of the organization flourishing alongside them.


The world has grown much more socially conscientious over the years, and today’s consumers are more aware of social responsibility than ever before. It is also a well-acknowledged fact that corporate donations and corporate social responsibility are indeed responsible for communities’ progress.
However, if corporate social responsibility is fulfilled strategically, it can have numerous benefits for the corporate organization. Therefore, corporate charitable giving and nonprofit alignment must be viewed as an opportunity by organizations to benefit from and improve themselves instead of as a liability.