My Cause My Cleats NFL Players

Will Shields | Founder 

NFL legend Will Shields returns to KC Cares to celebrate ten years of My Cause My Cleats. What started as a simple idea — customizing cleats to highlight causes — has evolved into a powerful storytelling platform for players, fans, and nonprofits. Joined by Kansas City Chiefs players, the episode reveals the personal stories behind the designs: mental health advocacy, childhood cancer, and grief support. Together, they show how football can create change that lasts far beyond the field.

https://www.willtosucceed.org

 

Key Takeaways:

  • Purpose Through Platform: NFL players design custom cleats to spotlight causes from mental health to cancer research, raising awareness and funds nationwide.

  • Beyond the Game: Will Shields shares how the NFL Legends program mentors current players, teaching them to use their influence for good — on and off the field.

  • Kansas City’s Heart: Chiefs players open up about personal causes — from men’s mental health (L’Jarius Sneed) to childhood cancer (Mike Danna) and grief support (Trent McDuffie).

What Nonprofit Questions are Answered?

  1. What is the NFL’s My Cause My Cleats campaign?

    • A program where players design cleats to represent causes they care about, later auctioned to raise funds.

  2. How does My Cause My Cleats help nonprofits?

    • The campaign raises awareness and donations directly through the NFL auction platform.

  3. Can fans buy the custom cleats?

    • Yes. Fans can bid on their favorite cleats via the NFL Auction site, with proceeds going to the player’s selected cause.

  4. How do players choose their causes?

    • Most choose causes tied to personal experiences — family loss, health struggles, or local charities they support.

  5. What Kansas City Chiefs are part of My Cause My Cleats?

    • Players like L’Jarius Sneed, Mike Danna, and Trent McDuffie are among those showcasing their causes.

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KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 

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In partnership with: 

Ewing Marion Kauffman Foundation

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Transcript:

00:00:01:16 – 00:00:24:03
Speaker 1
Welcome to KC Cares. We’re the voice of Kansas City nonprofits. We share the stories of local nonprofits and the individuals who drive them. The KC Cares. We like to connect the nonprofit and business sectors to enhance the quality of life in Kansas City, for both our residents and our visitors. This KC Care segment is brought to you by the Ewing Marion Kauffman Foundation Kauffman Board.

00:00:24:06 – 00:00:49:00
Speaker 1
I’m Ruth Baum Bigus When you play in the NFL, your cleats matter. They’ve got to fit right. Feel right. Hold up to pressure. But during weeks 12 and 13, these cleats carry an even bigger responsibility helping change lives through the NFL. My cause my cleats campaign players team up the talented local artists to turn their footwear into a dazzling, designed fundraising powerhouses.

00:00:49:03 – 00:01:18:08
Speaker 1
These custom creations bring in thousands of dollars, probably even more to support nonprofits, tackling everything from mental health and wellness to cancer education and so much more. Now celebrating its 10th season of My Cause My Cleats, the effort includes more than 1800 NFL participants. We have players, coaches, staff and legends and fans get in on the action, too, by bidding on their favorite cleats through the NFL’s auction site, directly supporting the causes they care about.

00:01:18:10 – 00:01:30:27
Speaker 1
Joining KC Cares today is one of the incredible legends of the NFL and a hometown favorite. Former Kansas City Chiefs and Pro Football Hall of Famer Will shields will welcome back. It’s so great to talk to you again.

00:01:30:27 – 00:01:33:15
Speaker 2
Well, thanks for having me I appreciate it.

00:01:33:18 – 00:01:46:10
Speaker 1
You bet. All right. So you know all things my cleats, you know, the the beginning and everything to share with us a little bit about kind of how this started and and why.

00:01:46:13 – 00:02:03:14
Speaker 2
Well, you know, we always talk about platform, platform, platform. How do we build a platform, how do we grow, how do we let people understand what’s going on? You know, Tracy Pearlman at one point was like, hey, how do we get this out? How do we build new ways of doing it? And so they created my cause, my cleats.

00:02:03:14 – 00:02:31:27
Speaker 2
The simple fact of it is, it’s like, you know, everybody likes their swag on their shoes and what they wear. Why not give our guys an opportunity to sort of promote their, their cause, regardless if it’s a foundation or a loved one or something of that nature, how do we give them the chance to sort of express themselves individually, but also build within the communities that they’ve grown in to let people understand and tell a little story, you know, within that of how did you become involved in it?

00:02:31:27 – 00:03:05:06
Speaker 2
What makes it important to you? Because most people don’t understand that. Yeah, we’re players, we’re athletes, but we’re also we’re people that have created different things for different reasons, and have had some different things happen in our lives to make us want to support these programs. And that’s sort of the thing of, of building it out, of letting people understand that all these athletes have goals in life of what they love and what’s important to them, and why not share it with the whole world when you have the opportunity, when you’re playing on one of the biggest stages in the world.

00:03:05:09 – 00:03:16:23
Speaker 1
Can you talk a little bit about in the NFL because you’re involved? Well, let’s go back this way. Tell everybody what a legend is. I mean, we know that you’re a legend, but in the NFL, what is that program?

00:03:16:25 – 00:03:47:19
Speaker 2
Well, the NFL matches, program is a program created almost 12 years ago. And basically it was built to help guys understand all of the different things that come to them from different organizations and different things, their benefits, all the way down to the NFLPA as well as, the NFL alumni program. We sort of try to keep ourselves in the know because there’s so much information that comes out and so many different tranches of information that comes to you in different ways.

00:03:47:21 – 00:04:10:23
Speaker 2
We sort of want to be that back board of saying, hey, why don’t you call us and let us know, we’ll let you know if it’s legitimate or illegitimate, because there’s so many things out there today that you sort of trust but can’t trust kind of thing. The largest community is basically 24 of us that are guys that are actually working with the NFL to help guys understand all of the different things that are going on.

00:04:10:23 – 00:04:29:11
Speaker 2
As far as, procedures and things that you can use and benefits and things of that nature. We sort of call ourselves the point guards. We’d be able to try to help guys get to get to different things when they’re when life happens. And we also work with our rookies as they’re going into the NFL. So we’re always at the combines.

00:04:29:11 – 00:04:43:16
Speaker 2
And we actually do the draft piece so that we can go in and talk to them and say, hey, this is the expectations. These are the things that you can expect that’s going to happen. And the thing of it is we get a chance to tell our story about, hey, you know what? Life is not going to be perfect.

00:04:43:16 – 00:04:57:18
Speaker 2
There’s going to be issues, there’s going to be bumps in the road and learn from our mistakes, the things that we’ve done in the past so that they can be better and move forward faster as they start their career. With all the stress and strife.

00:04:57:20 – 00:05:18:00
Speaker 1
I can’t imagine. I mean, we, the fans, see the game. They may see a little of the off off days of not playing in a game, but there’s so much that goes on in the background. So legends, how are the legends been involved with the My Cars? My crates were part of the conversation when the NFL even started this initiative.

00:05:18:01 – 00:05:35:25
Speaker 2
Well, they always bring different opportunities as we sort of talk about different things of, hey, what would be good? What would be bad? Ideas come popping up of, hey, what do you guys think? This kind of stuff? So, you know, I don’t know exactly the right person who I can give you the backstory of that personally. I said, oh, let’s do it through our cliques.

00:05:35:25 – 00:05:54:18
Speaker 2
Let’s do this. Let’s do that. But we’re always in the mix as far as the guys discussing ways that we could promote our foundations and how the foundations are going to grow, there’s not I’m never going to say he’s just one person that does this or does that. Everything is a group effort. And that’s why we’re football.

00:05:54:18 – 00:06:18:23
Speaker 2
We’re a team. We’re a group. So the cool thing about it is that as the group, we made an opportunity for people to sort of celebrate and to build out and to fundraise for local charities in a way that’s positive and also give them a platform to know what other causes that might be out there that we don’t know about, that need help in need funding, or just need growth.

00:06:18:26 – 00:06:34:17
Speaker 1
It looks like every year it’s taken a bigger step. As you’ve watched this, as a legend and an alum, I share a little bit about how you’ve seen just this one project kind of morph into a huge project.

00:06:34:19 – 00:07:00:14
Speaker 2
Well, the cool thing about it is that now you’ve got to have your own sector to work with, because there’s so many guys out there that’s doing community work and working in their own field, and that’s a cool thing. That’s a great thing about it. So that you can sort of have your, your pillar guys that are saying, hey, these are the things that are important to me outside of the game of football and football allowed me the opportunity to set this platform.

00:07:00:17 – 00:07:34:14
Speaker 2
And to me, that’s the coolest part, and that’s what’s made it so important to let it grow every year so that we can get more guys on board. You know, as I’m looking at it, I’m going, oh, now we have to do the partnerships from some of the guys that still have foundations, or maybe working with foundations and trying to pass it along to the next generation and make sure that we have generational guys that are like, oh, yeah, I remember he started that so many years back, but then the next group of young people have picked up the platform, picked up the baton and moved it forward even more than what you have.

00:07:34:16 – 00:07:38:06
Speaker 2
And to me, that’s the most important piece.

00:07:38:08 – 00:07:57:21
Speaker 1
I love that it’s something they wear on the big stage that every fan can see. Now, granted, you don’t have the camera zooming in on just me, I get that, but it seems like in every game there’s maybe a quick flash of somebody’s cleats. What do you think of that whole whole thing?

00:07:57:23 – 00:08:21:27
Speaker 2
Well, the promotional piece, I mean, that’s what it’s for. I mean, that’s for, the guys to get their story out, but also for the NFL to say, hey, we we’ve got guys that really care about their community. And I think that’s that sort of that storytelling piece that needs to be told across the board. And, you know, if not, we wouldn’t be talking today as far as what we’re trying to do and pick out different programs in different areas.

00:08:21:27 – 00:08:40:04
Speaker 2
And what’s cool is that you can actually go on the website of my calls, my cleats and pick your team, and it’ll show all the players that are actually doing things in the community that you’re building. So, and, and sort of take their topic of what they’ve actually chosen to work in. And some fields are bigger than others.

00:08:40:04 – 00:09:04:18
Speaker 2
Some are sort of specific. And that’s what’s really cool, because then we try to pull more people in and say, hey, come on in and help be a part of it. We want you to be a part of our foundation. We want you to work. But the other piece of it is, is that it’s really hard to sort of quantitate across the board because just like anyone else, some people want to be more private, some people might be public as well as some people want that.

00:09:04:18 – 00:09:19:09
Speaker 2
Oh, well, I’ll give directly to this person because I know where it goes compared to hey, I just want to put it in, you know, like my Will to succeed foundation and people going, well, I want to know exactly where it goes. Well, if we’re working with this group or that group, they might just want to give to that group directly.

00:09:19:16 – 00:09:35:16
Speaker 2
And so that also makes a difference of how you’re trying to get it out. But it’s more or less the awareness. But also telling that story of a guy that really cares about what he’s doing and how he’s doing it, to take an extra step to sort of promote it and put it on that platform.

00:09:35:19 – 00:09:53:22
Speaker 1
Well, a little later in this episode, well, we’ll share for Chiefs that we had a chance to talk with him, and it was interesting to hear them tell the story versus here, you know, I’m going to give you a brochure. I’m going to tell you to go look at this, to hear it in their voice and why it’s important, I think is really, really impactful.

00:09:53:24 – 00:10:13:26
Speaker 1
I’ve noticed they’ve added so much more now. I mean, this year there’s there’s reporters. I know Tracy Wolfson has a pair of tennis shoes. Obviously she doesn’t wear cleats, but I bet she has to pick what she wears on that field to go. Reporting. Yeah. You know, there’s some legends I understand. Why don’t we have your cleats?

00:10:13:28 – 00:10:29:09
Speaker 2
Well, I think, you know, we’ve been working on it, but I want to partner with the, current guy, and there’s a there’s a couple of guys that’s already pushing forward some of the great initiatives that we work with here in Kansas City. And so, you know, let those guys enjoy it, make sure that they’re doing a good job.

00:10:29:12 – 00:10:52:04
Speaker 2
You know, I’ll just sit in the background and be like, okay, yeah, go do that. Go do this. But it’s the whole purpose of just letting guys know that when you’re trying to do something good in the community, it makes a difference. But it also takes a stand. Sort of like when when I started my foundation here in Kansas City, it was because I saw 17 other guys doing it.

00:10:52:04 – 00:11:11:03
Speaker 2
They were setting a precedent of they were here to stay, they were here to make a difference. And that sort of settled with me especially, you know, having great coaches that had done it in the past before me. And I was like, well, I want to be a part of that group. I want to be able to say that, hey, I want to make something happen and make sure it’s good and positive.

00:11:11:05 – 00:11:31:20
Speaker 2
And I see where you see those little cracks in community where you want to help as well fill it in and be the best you can be. And that’s what makes an important, even though, you know, some guys won’t be here for 4 or 5 years, but that’s 4 or 5 years that you can make a difference in one person’s life that can affect the rest of their life just by that one thing that you do.

00:11:31:20 – 00:11:35:11
Speaker 2
And and that’s really the important piece.

00:11:35:13 – 00:11:54:09
Speaker 1
You were fortunate you spent your whole career in one place that it seems like today people even I mean, we have our longtime chiefs, but we also have people in. And that what we had someone we applied Edwards-Helaire who was here left and he’s back again. Yeah. And he’s one of the players we’ll be talking with. But how does a player navigate that?

00:11:54:09 – 00:12:03:05
Speaker 1
I mean, you get established in the community and then you go elsewhere. How do you manage that? Is there support from you guys to help them?

00:12:03:08 – 00:12:22:03
Speaker 2
Well, there’s certain guys that actually have done things where they’ve moved from other places into our city and brought their programs along with them. You know, one of them is, Reed when he was here, he actually brought his program with him. That was tech. He was in the tech field of, hey, we want to help with technology and everything else.

00:12:22:06 – 00:12:45:29
Speaker 2
So I was like, hey, well, let’s partner, let’s build something together. So we’ve done programs here. And now that he’s in, you know, New Orleans, he’s now building programs there also. So it’s that simple fact of, yeah, when you come into town and you have a great program, I sort of say find and find the synergy between who’s already there and who’s doing this, because it makes it easier and build it up, build it as you grow.

00:12:46:01 – 00:12:58:09
Speaker 2
Fortunately, when I was doing my, program itself, I actually brought in all my teammates for every event. So it was more than, hey, I’m having event this week. Can you guys show up, please? You know, that’s.

00:12:58:12 – 00:12:59:06
Speaker 1
Always be there.

00:12:59:07 – 00:13:12:10
Speaker 2
Yes, exactly. Please be there. Come on, let’s go. And, then vice versa for guys that had programs, be there for them so that you can show up and be a part of it and sort of create that brotherhood within a different way.

00:13:12:12 – 00:13:28:08
Speaker 1
Right. Is it hard for a player to be able to focus that there’s so much coming at them? Is it hard for them to focus on a little bit of this in the midst of this? I mean, this is coming at a really crucial time in the season. Well.

00:13:28:15 – 00:13:47:01
Speaker 2
I think it’s different depending on what you’re doing and how you’re doing it. I think it’s hard if you’re not the established player to a certain point. It’s, you know, is that that hard part of. Well, because you’re worried about you’re playing well by playing you’re worried about how can I get on the field? How can I make sure I’m going to be here this week?

00:13:47:04 – 00:14:05:19
Speaker 2
Right. Everything else. So, you know, if you’re a guy that’s been here, that’s established a little bit, then you go, oh, yeah, I can start my own 500 and C3 or Foundation, or I can work with a group or what have you. That’s sort of that next step. When you start to feel that you are comfortable in what you’re doing on the field.

00:14:05:21 – 00:14:20:17
Speaker 2
And some guys, you know, hey, if you can’t do it on the field, we say, hey, volunteer for another guys program. And that’s another big pulling it along of like, hey, you know, I’ve got this program where I’m doing X, Y, and Z, can you show up? You know, it’s just coming out throwing a couple of footballs.

00:14:20:17 – 00:14:38:21
Speaker 2
But we’re going to talk about this issue and that issue and build it that way. And to me that’s the most important piece is keeping everybody involved and understand that the game is the game. But there’s more things that are that are bigger and better outside of the game that you can help along with. And to me, that’s the cool part about being able to.

00:14:38:21 – 00:14:45:14
Speaker 2
The game makes one thing easier and might as well utilize that as your as your jump off point.

00:14:45:17 – 00:15:12:14
Speaker 1
So we want to tell folks you can go to my Cause My cleats.org. It’s a website. It’s pretty easy to navigate. I thought it’s cool this year that you can plug in a team, or you can plug in a cause and it will populate players across the league. We have a lot of Chiefs this year. I was I failed to count them all but a huge crop, and it’s really interesting to kind of study across the league who’s doing what.

00:15:12:17 – 00:15:24:25
Speaker 1
There’s already bids there. And I believe this stays up for a long, a long time. So you’ll have a chance to go out and look, I think it’s on the NFL auction site is where it takes you. If you want to bid on those cleats.

00:15:25:00 – 00:15:26:18
Speaker 3
Yes it does.

00:15:26:21 – 00:15:31:28
Speaker 1
What is the craziest cleat that you have seen been created? If you have you watched?

00:15:32:01 – 00:15:52:02
Speaker 2
Yeah, I watched, you know, I love the ones that are multicolored, the ones that you can see from way, way, way, way, you know, if they’re bright, bright green or bright orange or something of that nature because that actually you know, brings your eye to what they’re doing. And to me, those are the most those are the coolest ones are all across the board.

00:15:52:05 – 00:16:13:03
Speaker 2
But, you know, there’s always those special mission ones that you like to see, that does cancer research and building blocks and things like that. For me, is education. Any kind of educational piece is very important. So anyone that’s doing educational work and building those blocks from the ground up, you know, they’ve got my bid.

00:16:13:06 – 00:16:22:01
Speaker 1
Be careful. Somebody. Okay. All right. Well, or how much are you going to put in? Are we going to see your plate next year? I think we need to see a well, shields legend cleat.

00:16:22:04 – 00:16:25:09
Speaker 2
That would be cool. You know, we’ll work on that.

00:16:25:12 – 00:16:39:10
Speaker 1
Thanks for sharing with us all this background knowledge. And now we’re going to share with you several of the players that we were able to talk to out at Arrowhead. Tell us a little about your cleats and your cause.

00:16:39:12 – 00:17:10:06
Speaker 4
So I don’t, so really good read on them. It’s men’s mental health. I feel like that’s a big thing that a lot of men deal with. We have a especially in the NFL or just pro sports in general. We have a lot of weight on our shoulders and high expectations. So, you know, nine and eight and, you know, just anybody to have someone around to talk to because, a lot of people, you know, they don’t really see, our process, you know, going into games and stuff like that or just our normal life.

00:17:10:09 – 00:17:18:27
Speaker 4
And so we always have to have someone us to depend on and being able to speak on your mental health can help you express and relieve your mental.

00:17:18:29 – 00:17:22:24
Speaker 1
Do you have that special person that is your listener is your support?

00:17:22:24 – 00:17:41:19
Speaker 4
I have a lot of people to me. Yeah, yeah. I went through some things during, my rookie season. And so I had, you know, more, more mental stress. And I thought I would have coming into the NFL and stuff like that. So I was able to, go lean on people early and learn about mental health, how serious it is.

00:17:41:21 – 00:17:53:05
Speaker 1
And how important is it for you to stand up for a cause like this? I mean, you’re star the team. People know you. They know your number. You’re you know, are are all those things.

00:17:53:08 – 00:18:18:06
Speaker 4
Yeah. It’s very important. Honestly, just because I’m the type of guy that walks around with a smile on my face all at all times, no matter, you know what’s going on? I feel like keeping a smile on my face just helps me, bring energy and happiness to other people. And, you know, sometimes maybe I’m not as happy as I look, but, you know, I have people that I can talk to even when, you know, it’s a harder day just to get me to.

00:18:18:09 – 00:18:26:18
Speaker 1
Share with us. Kind of, you know, your cause, your your charitable things that you like to support that are important for you.

00:18:26:21 – 00:18:54:16
Speaker 3
Mainly I would say really mental health, is my is my main cause of the reasons why I feel like I get up day to day and, and try to strive to make my name, become a better advocate for mental health and for people who need help in, the mental health, space and aspect. So be it for me, because, I feel like I deal with a lot of mental health challenges throughout my life.

00:18:54:18 – 00:19:14:09
Speaker 3
And it’s something that I’ve also overcame. And not only that, day to day testimony of, you know, getting up every day and having a smile on your face is, is healthy, healthy, and, a great reason to make sure, you know, to keep a smile everybody else’s face. So it’s great.

00:19:14:12 – 00:19:29:00
Speaker 1
What would you say to the fandom, etcetera. Where can they go? How can they support kind of your, your soapbox of, you know, helping people who, you know, we all have mental health challenges on any given day.

00:19:29:03 – 00:19:54:05
Speaker 3
That’s definitely so right now. Actually redoing and starting up my that was earlier foundation. And it was something that I really had to pivot it because initially it was really just big in the kids space. And I’m still still big in a care space. But the mental health aspect was something that I needed to draw more attention on and, and actually get more help.

00:19:54:05 – 00:20:14:20
Speaker 3
And, it’s something I feel like a lot more people are a lot more of the community is trying to get involved with it. So I’m trying to find each and every avenue, not only person to person, but different ways through like was therapy through horses. Was something that I learned was was major for a lot of, us vets.

00:20:14:22 – 00:20:35:27
Speaker 3
They have a lot of this that either DM me or talk to me up here in KC, which this is a big area for, for military. People. And that was in the Marines while I was in the Army. So this is one of those things that’s very near and dear to me. So it was easier for me to kind of contact them and see what was helping them in the mental aspect space.

00:20:35:27 – 00:20:53:12
Speaker 3
So, I’m trying to bridge animals and people and kids and animals and kind of make everything kind of like this does not necessarily a happy go lucky space, but somewhere where, relaxation is key. And mental clarity and is, is, is something that we strive for.

00:20:53:20 – 00:20:59:05
Speaker 1
This is a tense job. I know people see all the fun and everything, but it’s a hard job. You’re going to work. Yeah, right.

00:20:59:05 – 00:21:20:18
Speaker 3
Come every day. Every day. But it’s something that, I feel like if I don’t do it every day, I can’t talk about it or showcase, how it’s benefiting and and it helping me. And, every day has been something different. Days either push me, in the right direction or push the next person in the right direction is for us, a healthy mental health aspect.

00:21:20:21 – 00:21:23:08
Speaker 1
Mike Danna, tell us about your cleats.

00:21:23:08 – 00:21:46:15
Speaker 3
So, these cleats for my cause, my cleats this year. You know, our brain based off Braden’s hopes for childhood cancer and pretty much just, you know, where to raise awareness. You know, research for a cure for childhood children, cancer. And, you know, the colors is based off the gala they had, you know, recently. And, you know, we kind of went to game some values right here that’s important to us.

00:21:46:15 – 00:21:53:01
Speaker 3
Faith, hope and love. And you know they did an awesome job preparing these for me I’m excited to wear these.

00:21:53:03 – 00:21:57:12
Speaker 1
Why is it important for you to participate in something like this?

00:21:57:15 – 00:22:13:01
Speaker 3
I think it’s just, you know, just having a message, having a voice, you know, just trying to you know, give back to the community. And, you know, we have a huge platform and, you know, a platform where it can make an impact. And, you know, just just showing that, you know, you care. You have something you want to give back to.

00:22:13:01 – 00:22:26:19
Speaker 3
And that means a lot to me. You know, my mother went through cancer. So, you know, I just always want to find a way to give back to the community. You know, it’s this was a special, special cleats. I’m excited to wear.

00:22:26:21 – 00:22:31:20
Speaker 1
Now, tell me about your involvement with this charity. Have you done some other things with them or.

00:22:31:23 – 00:22:53:19
Speaker 3
Well, recently, I haven’t done. But usually when I do my call, my calls, my calls is is being, you know, associated with our cancer, foundation. I think recently you pass last year or your year or two ago, I did, one for breast cancer. So, I try to keep a with, you know, cancer research, cures for cancer.

00:22:53:19 – 00:23:06:08
Speaker 3
You know, that’s a big thing in the world. So, you know, like I said, I’m. I can’t wait to put these on, you know, you see the color, the color scheme. You know, get the gold ribbon in the bag. So I’m very excited.

00:23:06:10 – 00:23:08:09
Speaker 1
Very, very cool logos.

00:23:08:09 – 00:23:15:03
Speaker 3
Awesome to see the logo. Logos. Perfect. You know. Oh, I love the heart. Yeah, that awesome job.

00:23:15:06 – 00:23:22:09
Speaker 1
Hey, we’re talking with the Trent McDuffie. Tell us a little bit. You’re participating in my cause my cleats tell you about that.

00:23:22:12 – 00:23:43:11
Speaker 4
I’m actually it’s with my foundation, C22 McDuffie Foundation, and I’m partnering with the Solis house. And I actually found out about them last year. My foundation is all about the grief, and how to manage it and how to deal with it with, children, teens, adults and kind of just collectively trying to just get the word out and try to spread awareness about it.

00:23:43:11 – 00:24:07:09
Speaker 4
That is something we all go through. Listen, we all have to experience and to talk about it, to be that person that can speak out about it. In a situation where it’s kind of hard to talk about, you know, it’s kind of hard to talk about losing a loved one, and bring up those emotions. So just being somebody who’s lived through it, who’s gone through it and can sit there and say, you know, I understand you, I hear you, you know, these are the things that can help you, but also just that there’s a community around you.

00:24:07:12 – 00:24:21:08
Speaker 4
And the solace House does a really good job with that. And they have nightly things with teens and children, up to 18 even that. You can go in there and kind of just be around people who have experienced it. And I thought that was really impactful. I wish I had something like that when I went to it.

00:24:21:10 – 00:24:26:10
Speaker 4
So, just waiting on awareness and being that person, that can be that for them. Some special for me.

00:24:26:13 – 00:24:27:21
Speaker 1
May I ask who you lost?

00:24:27:22 – 00:24:31:15
Speaker 4
Yeah, that’s the older brother. Back in 2015, he was 23.

00:24:31:17 – 00:24:32:00
Speaker 1
Oh, my.

00:24:32:00 – 00:24:44:19
Speaker 4
Gosh, it’s a heart attack. So that was a shock, you know, was a surprise. Didn’t see it coming. And, not the years. I’ve learned a lot about dealing with that. And just overall just what it meant to my family and what it meant to me.

00:24:44:21 – 00:24:47:21
Speaker 1
Well, thank you for what you’re doing. Tell us a little bit more about your foundation.

00:24:47:21 – 00:25:20:18
Speaker 4
Yeah, yeah. So the 222 McDonough Foundation was started, two years ago. And like I said, it’s really just to help those deal with grief. So far we’ve done youth football camps. I’ve took KC hospice group, like 30 kids. We took to the aquarium last summer, and just had them experience just just life just with their, their families, which is really cool to me is some special that, I get to create these moments where kids can look back, you know, in a time where it’s difficult and a time where they may be struggling and just give them one day, a few hours where to experience joy.

00:25:20:18 – 00:25:25:15
Speaker 4
So, yeah, my foundation’s really just trying to tackle that, grief and just the loss of love.

00:25:25:15 – 00:25:35:22
Speaker 1
And I can tell this is really a passion for you. I can see it. Yeah. In your face and in your eyes. What would you say to somebody who wants more information, about what you’re doing?

00:25:35:23 – 00:25:56:12
Speaker 4
Yeah. You can go to the website T 22, McDermott Foundation. Reach out to their or really hit me, to my Instagram. You know, I don’t always get to see all the emails and stuff they’re pushed through. So sometimes a simple comment, a simple reach out in the DMs, I can kind of see and, chat to you that point you in the right direction, or just be somebody that can just talk to you and just spend a little time with you.

00:25:56:14 – 00:26:21:24
Speaker 1
We’re grateful to Real shields and our Chiefs players for sharing about my cause, my cleats. And thank you for joining us on KC cares. Kansas City’s nonprofit voice. We’re produced by Charitable Communications, which is also a nonprofit. This KC cares segment was brought to you by the Ewing Marion Kauffman Foundation. Kauffman North. If you’d like to be a guest on our podcast, go to our website KC Games online.org and spread the love.

00:26:21:24 – 00:26:37:27
Speaker 1
You’ll find us on Facebook and Twitter at KC Kids Radio and Instagram at KC Cares Online. And don’t forget, you can catch us on Saturday mornings at 8 a.m. on ESPN, 15:10 a.m., 94.5 at them. Thank you for joining us on KC cares.

 

Previous Episodes!

Stan Hays Operation BBQ Relief

Stan Hays Operation BBQ Relief

Stan Hays shares how a single act of service after a tornado sparked a national nonprofit movement. Learn how Operation BBQ Relief feeds not just stomachs, but souls—during disaster and beyond.

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson, the Kansas City Chiefs’ all-time leading tackler, has carried his drive from the field into philanthropy. In this KC Cares interview, he shares how his Defend the Dream Foundation transforms school libraries in low-income communities, giving kids access to age-appropriate books and bright, inviting spaces to read. He also discusses his new children’s book, Super DJ Saves Field Day, co-written with his wife, which encourages kids to discover their inner strength and values.

Stan Hays Operation BBQ Relief

Stan Hays | Founder 

When a devastating tornado hit Joplin, Missouri, pitmaster Stan Hayes answered the call the only way he knew how—with barbecue. That moment lit the flame for Operation BBQ Relief, a nonprofit now serving hundreds of thousands in times of crisis. In this KC Cares interview, Stan shares the emotional roots of OBR, the gaps it fills in disaster relief, and how barbecue became therapy through Camp OBR. It’s not just about food—it’s about connection, comfort, and showing up when it matters most.

https://obr.org

Key Takeaways:

  • Rainy Day vs Endowment: A rainy day fund is designed for emergencies and operations, unlike an endowment which typically only allows access to interest earned.
  • Donor Trust & Perception: Having a reserve signals strong financial stewardship, which boosts donor confidence and appeal.
  • Start Small, Be Strategic: Nonprofits can build reserves gradually—aim for 3–6 months of expenses—and treat it like a capital campaign if needed.

What Nonprofit Questions are Answered?

  1. What is a rainy day fund in a nonprofit? A financial reserve set aside for emergencies or unexpected drops in revenue.
  2. How much should a nonprofit keep in a reserve fund? Aim for 3–6 months of operating expenses as a general best practice.
  3. Is a rainy day fund the same as an endowment? No. Endowments typically limit access to interest, while rainy day funds can be spent during financial need.
  4. Can donors fund a rainy day fund? Yes, but it may require creative messaging—treat it like a capital campaign with a mission-aligned pitch.
  5. What are examples of earned income for nonprofits? Ventures like coffee shops, beekeeping, or training programs aligned with the nonprofit’s mission.

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KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 

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Transcript:

00:00:38.570 –> 00:00:54.820
Ruth: Welcome to KC Cares, the voice of Kansas City’s nonprofits, and we share the stories of local nonprofits and the individuals who drive them. At KC Cares, we connect the nonprofit and the business sectors to enhance the quality of life in Kansas City for both our residents and our visitors.

6
00:00:54.820 –> 00:01:02.150
Ruth: This KC Care segment is brought to you by the Ewing Marion Kauffman Foundation, www.kauffman.org.

7
00:01:02.150 –> 00:01:04.030
Ruth: I’m Ruth Bombigis.

8
00:01:04.209 –> 00:01:13.270
Ruth: It’s often said that food nourishes the soul, not just the stomach, and nowhere is that more true than with Operation BBQ Relief.

9
00:01:13.660 –> 00:01:26.580
Ruth: When an EF5 tornado devastated Joplin in 2011, a group of competitive pitmasters answered the call the best way they knew how, by firing up their smokers and feeding those in need.

10
00:01:26.580 –> 00:01:44.940
Ruth: In just 13 days, these pitmasters serve more than 120,000 hot, comforting meals to displaced families and first responders. And from the incredible act of compassion, Operation Barbecue Relief was born, an organization that’s dedicated to bringing sustenance

11
00:01:44.940 –> 00:01:52.229
Ruth: comfort, and hope to communities in crisis. Their tagline says it all, feeding communities after disasters.

12
00:01:52.230 –> 00:02:05.120
Ruth: enriching heroes’ lives every day. Well, joining us to share this heartwarming and mouth-watering story is co-founder and award-winning pitmaster, Stan Hayes. Stan, it’s so great to have you with us.

13
00:02:05.580 –> 00:02:07.510
StanHays: Thank you, Ruth, I appreciate it.

14
00:02:08.080 –> 00:02:08.930
Ruth: Well…

15
00:02:09.070 –> 00:02:27.999
Ruth: You all are crazy busy. We want to get into the meat of things, but you’ve also got some exciting, really timely information to share. But let’s go back to the very beginning, and anybody who lived in this region of the country remembers that tornado, and how awful and how devastating, but

16
00:02:28.120 –> 00:02:35.950
Ruth: I’m just so amazed how… These pitmasters, you at the lead, just said, okay.

17
00:02:36.230 –> 00:02:39.660
Ruth: We’ll go, will do. I mean, can you share with us a little bit.

18
00:02:39.660 –> 00:02:40.300
StanHays: Yeah.

19
00:02:40.300 –> 00:02:41.269
Ruth: How that happened.

20
00:02:41.530 –> 00:02:55.140
StanHays: Yeah, absolutely. You know, one of… when I think back on it, the morning after the Joplin tornado, if you… you know, let’s think… let’s take a step back. Let’s think about the day

21
00:02:55.140 –> 00:03:02.119
StanHays: that Sunday afternoon of the Joplin tornado. If you think back, you know, almost 15 years now.

22
00:03:02.790 –> 00:03:04.609
StanHays: We’re coming up on 15 years.

23
00:03:05.250 –> 00:03:12.739
StanHays: It was the second disaster that year, major, major, tornado, that you could watch almost live.

24
00:03:13.580 –> 00:03:26.590
StanHays: You know, if you think about it, back then, you know, helicopters are following the devastation path as it’s happening, and you can see off in the distance. Tuscaloosa was the first one a couple months earlier.

25
00:03:26.590 –> 00:03:37.830
StanHays: You know, and so I remember watching that, and so when it was happening in Joplin, I just remember, you know, the despair of, what could we do? You know, oh my god, what’s happening to our neighbors, right?

26
00:03:38.500 –> 00:03:49.100
StanHays: So, the next morning, as I was getting ready for work, my wife pops in, and she’s like, you should go. And, you know, being a little bit of a smart aleck, I was like, yeah, I’m a little late this morning, and she’s like, no, no.

27
00:03:49.580 –> 00:03:51.660
StanHays: We need to get barbecue guys together.

28
00:03:52.210 –> 00:03:54.349
StanHays: And just go and cook for the community.

29
00:03:55.830 –> 00:04:02.100
StanHays: And I looked at her probably like she had 3 heads or something, and I was like, okay, and I ran out the door to work.

30
00:04:02.700 –> 00:04:08.509
StanHays: Made it about 10 minutes down the road, or less, and thought, man, what she said makes a whole lot of sense.

31
00:04:09.180 –> 00:04:15.040
StanHays: Who better than a bunch of competition barbecue guys that go set up in a parking lot with minimal needs?

32
00:04:15.730 –> 00:04:22.470
StanHays: and cook against one another, but if we could bring them together to do that for good, what an impact that could make.

33
00:04:22.610 –> 00:04:33.300
StanHays: And so I called the guy who was my mentor and got me into Competition Barbecue, and before I even finished the first sentence of, hey, Jeff, what do you think? And he was like.

34
00:04:33.330 –> 00:04:47.469
StanHays: I was trying to figure out what we could do, and we just, in 15 minutes, sat there and rattled off, hey, we could do these different things, and basically hatched a plan in a 15-minute phone call to go to Joplin and get our barbecue

35
00:04:47.690 –> 00:05:02.759
StanHays: friends, our barbecue brothers and sisters, to come together. And what we thought would be 3 or 4 days, you know, and a few thousand meals, as you just said, you know, turned into 13 days and 120,000 meals from a parking lot.

36
00:05:02.940 –> 00:05:07.490
StanHays: And, you know, realistically, that 3,000 or 4,000 meals happened in day one.

37
00:05:08.050 –> 00:05:09.419
StanHays: That we were there.

38
00:05:10.300 –> 00:05:12.639
Ruth: I just can’t imagine

39
00:05:14.040 –> 00:05:26.050
Ruth: I know you all have equipment and trailers and all that, and that’s ready to go wherever, because you’re in competition. But even just assembling the food you would need to cook

40
00:05:26.200 –> 00:05:30.409
Ruth: And… and then distributing it to people who, you know.

41
00:05:30.670 –> 00:05:37.420
Ruth: may not even have a house, or… and I know, like, the hospital suffered tremendous damage.

42
00:05:37.840 –> 00:05:39.650
Ruth: Oh, gosh.

43
00:05:39.980 –> 00:05:48.080
StanHays: We had food going to all those places. The municipal center downtown that became the new hospital, or the makeshift hospital for things.

44
00:05:48.610 –> 00:05:54.400
StanHays: We were taking food there, and then we found that they had 3 shifts going, and we were only taking food for 2 of them.

45
00:05:54.400 –> 00:06:10.679
StanHays: And we found doctors and nurses, these people in the healthcare, who were eating food that had been there for 5, 6 hours, because there was nothing else to eat, and were like, oh, no, no, no, no, you know? And I’ll never forget that first night. I actually went over there with them, probably about the second day we were there.

46
00:06:10.680 –> 00:06:15.510
StanHays: And… I’m like, you guys know better than this, you guys cannot eat these.

47
00:06:15.510 –> 00:06:16.000
Ruth: this.

48
00:06:16.000 –> 00:06:27.039
StanHays: You know, you guys are in healthcare. And one lady goes, can I have it? And I was like, no. And she’s like, no, I’ve got… out of my farm, I have about 15 animals that we’ve…

49
00:06:27.100 –> 00:06:50.129
StanHays: rescued from around town from this, and we don’t know who the… whose they are or anything, but I need food, you know, dog food for them, so I was gonna take this food home so I could chop it up and give it to them. I was like, okay, as long as you’re not trying to eat it, but, you know, let’s… let me do some work so I… and, you know, a couple days later, I was able to connect them with, you know, with one of the…

50
00:06:50.130 –> 00:06:52.950
StanHays: The shelters to… so she could get dog food.

51
00:06:52.950 –> 00:07:00.789
StanHays: You know, for it. But… In that moment, you know, when you look back at, you know, this.

52
00:07:02.320 –> 00:07:07.220
StanHays: It… it became less about the barbecue?

53
00:07:07.400 –> 00:07:09.889
StanHays: And more about showing up.

54
00:07:10.060 –> 00:07:14.190
StanHays: More about showing those in their worst days.

55
00:07:14.510 –> 00:07:16.160
StanHays: That they weren’t forgotten.

56
00:07:16.440 –> 00:07:29.709
StanHays: And I’d love to take credit for thinking of that, and really having that be the genesis, right? But it was a little old lady who pulled into the parking lot on day 2,

57
00:07:30.030 –> 00:07:35.830
StanHays: that told… said, you know, I heard I could get some food here. And I showed her to the line.

58
00:07:36.190 –> 00:07:39.530
StanHays: And she got a pulled pork sandwich, some green beans, and some stuff.

59
00:07:39.850 –> 00:07:48.399
StanHays: And then I saw her over by her car crying. And mind you, I watched this car roll into the parking lot. And, you know.

60
00:07:48.690 –> 00:07:53.989
StanHays: it was a total disaster itself. I mean, this car had been hit by limbs, the windshields cracked.

61
00:07:53.990 –> 00:07:54.600
Ruth: Hmm.

62
00:07:54.600 –> 00:08:08.509
StanHays: And I could barely see the lady in it, because there was so much stuff packed to the ceiling in there, and all I could think of was, this is everything that this woman has left in her life, probably, packed into this car.

63
00:08:09.730 –> 00:08:14.670
StanHays: So when I see her back at her car now with her food, her little to-go box.

64
00:08:15.130 –> 00:08:16.390
StanHays: And she’s crying.

65
00:08:17.110 –> 00:08:24.260
StanHays: And I’m just like, oh my gosh, what happened? And I go over there, and I’m like, are you okay? Can I help you? And she’s like, I just need to know who to thank.

66
00:08:25.620 –> 00:08:30.230
Ruth: And I looked at her, and I was like, ma’am, it’s just a pulled pork sandwich, and she’s like, no.

67
00:08:30.230 –> 00:08:42.940
StanHays: She goes, it’s so much more than that. You know, you’re showing me there’s still good in humanity, right? That you guys care, that you’re showing love to this community, that we’re not forgotten.

68
00:08:43.080 –> 00:08:54.480
StanHays: yes, you’re doing it through barbecue, but, you know, it’s more that you showed up here and are doing something for us. And I just remember sitting there crying myself as she’s telling me this, going.

69
00:08:54.480 –> 00:09:09.890
StanHays: I never, you know, I mean, we’re two days into this, we don’t know what we’re doing, we’re a bunch of competition barbecue guys, but to this day, whenever I doubt myself, or I doubt what the organization’s doing, or, you know, I can go and pull that out of my back pocket, so to speak, and go.

70
00:09:09.890 –> 00:09:23.699
StanHays: Are we doing these things? Are we making an impact in the community? Are we showing them love? Are we showing them they’re not forgotten? Because if we are, you know, yeah, the food is the result.

71
00:09:24.010 –> 00:09:39.659
StanHays: You know, the food is what makes it, you know, over the top, maybe. I mean, let’s face it, barbecue is quintessential comfort food, so when you can add that in with something so impactful as what she was talking about, it makes you realize it’s so much more than a pulled pork sandwich.

72
00:09:40.340 –> 00:09:47.890
StanHays: You know, and that, that, you know, that’s one of the many things that we learned in that parking lot in Joplin.

73
00:09:48.010 –> 00:09:51.540
StanHays: That we still use today, almost 15 years later.

74
00:09:53.740 –> 00:10:02.960
Ruth: what… so how do you come after that? You’ve helped all these people, etc, and you responded to an emergency. So…

75
00:10:04.430 –> 00:10:06.049
Ruth: what next steps?

76
00:10:06.790 –> 00:10:18.599
StanHays: Next steps is you decompress from everything that you saw. You know, I was in insurance for almost 24 years, and at that point, I was in insurance,

77
00:10:19.980 –> 00:10:21.060
StanHays: Shoot.

78
00:10:22.060 –> 00:10:27.370
StanHays: over 13, 14 years, probably? You know, maybe 15 years at that point in time.

79
00:10:27.830 –> 00:10:39.080
StanHays: And… and I had, you know, I sat there and… and thought, I’ve been to so many tornadoes, so many other disasters, but this one hit differently, you know?

80
00:10:39.400 –> 00:10:54.209
StanHays: So we went back, and we knew by day 3, we had already started talking about the gap that existed, you know, from the time that we got there till the big boys came in, and were going to be there for the weeks, months, even years.

81
00:10:54.210 –> 00:10:57.219
Ruth: Right. Through the rebuilding of the community.

82
00:10:57.420 –> 00:11:02.609
StanHays: But that we really hit this niche of, Filling a gap.

83
00:11:03.030 –> 00:11:16.850
StanHays: So, as we started talking about that on day 3, I remember sitting there with a group, and there was a guy who… who responded to Katrina. He worked for a poultry company and brought in a whole semi-truckload of poultry… of, you know, chicken.

84
00:11:17.600 –> 00:11:35.729
StanHays: And he’s like, dude, I’ve never seen anything like this. And I went to Katrina, and it was, you know, it was utter chaos. You know, you guys have this down, like, you guys have been doing this forever, and we’re like, you know, we’re just… this is, you know, you’re… we’re still in the 72 hours of chaos, as I call it, you know.

85
00:11:35.730 –> 00:11:36.250
Ruth: Anytime.

86
00:11:36.250 –> 00:11:39.499
StanHays: Setting up till the time we really start making things happen.

87
00:11:39.790 –> 00:11:54.230
StanHays: And he was like, you know, there needs to be more coordination, and we’re like, well, we’re wondering, really, you know, in the back of our head, you know, have we found this gap that we can uniquely qualify ourselves to fill?

88
00:11:54.530 –> 00:12:10.899
StanHays: from a parking lot with minimal needs, and, you know, everybody sitting around that evening was like, absolutely, we can do this. So, we took a week off after we left the parking lot to, you know, sort of recharge, refresh.

89
00:12:10.900 –> 00:12:23.799
StanHays: And then we came back… a group of us came back together and said, alright, what do we need to do? You know, what’s the process? You know, and we have no money. So, to go out there, and so we filed all of our IRS paperwork ourselves.

90
00:12:24.210 –> 00:12:35.820
StanHays: Like, 2 or 3 times. Didn’t send enough money this time, we need another check for this, or you didn’t check this box, we need you to do that. And so about a little over 6 months later.

91
00:12:36.260 –> 00:12:49.980
StanHays: we finally got our 501c3 status from the IRS. So, it was February of 2012 when we got that letter saying, hey, you guys are good to go. Now…

92
00:12:51.210 –> 00:13:06.739
StanHays: to say that we had a bunch of ideas of what we were gonna do, we really didn’t. It was like, hey, we’re gonna react when we’re needed. You know, and we’re just… from the time of Joplin on, we just started trying to build an infrastructure of volunteers that… of what was going to be coming.

93
00:13:06.740 –> 00:13:19.090
StanHays: what we were going to be doing and how we were going to do it. And that’s the genesis of how this all started. It, it, you know, it is far from the competition barbecue world today.

94
00:13:19.350 –> 00:13:27.210
StanHays: Our volunteers may be rooted in that area, but today, it is that person that has the heart to give.

95
00:13:27.210 –> 00:13:28.829
StanHays: that… that…

96
00:13:28.830 –> 00:13:50.119
StanHays: that mom who’s looking for something because the kids are now in school, that church group that is saying, hey, what can we do to help in our community? You know, and, you know, we get a lot of retired folks, a lot of business owners that are, you know, have been around long enough that they have stability in their work that are like, hey, I can take off a week.

97
00:13:50.170 –> 00:14:03.700
StanHays: I can come do this. You know, to the college-age kids that I start talking to today that are my kids’ age, that I, that I say, hey, you know, you guys should look at doing these things, because, hey, if you’ll come out and work for a week.

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StanHays: I’ll put you up, I’ll make sure, you know, you’ve got a clean place to lay your head, and 3 meals a day, and you’re gonna work hard, but I guarantee you at the end, you know, you’re gonna feel good about what you’ve done.

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StanHays: And that’s what we’re trying to create, is more of that…

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StanHays: That experience that the volunteers get and understand to draw them in.

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Ruth: So you came together, you created this nonprofit, no money, so to speak, etc. How did you…

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Ruth: really get up and going. You obviously had the passion there, you had the skills of people to, you know, to cook and to feed, but how did you then decide to organize it, and what you would respond to? Because Lord knows there’s enough disasters.

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StanHays: So, let’s start with, you know, I’d say there’s a lot of grit and determination, and coming from the corporate world of insurance, you know, one of the things I learned very early on from an agent that I was working with is, you know, he’s like, Stan, you’re gonna have to hear so many no’s to find the yes.

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StanHays: You know, and I thought, man, in the insurance world, that makes all the sense in the world, and I believe it’s gonna be the same thing as a non-profit.

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StanHays: Because we’re gonna be hitting, you know, every nonprofit’s hitting the local businesses, the local, you know, for funds, for support, for whatever. So, it’s like dialing for dollars. How, you know, you just have to talk to so many people.

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StanHays: say the right things till you can get them to say yes. And that, you know, that was my big side of the organization. There was 3 of us that, you know, co-founded the organization. One is no longer active.

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StanHays: But the two of us, you know, we each had sort of our verticals, if you were. And, you know, I guess, unluckily for some people, this was the face that became, you know, synonymous with the organization and put out there.

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StanHays: But, you know, I also, you know, you learn early on from the corporate world, sometimes you know.

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StanHays: People you hire may not have the passion that you do for the business that you’re in.

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Ruth: Right.

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StanHays: So, you have to… you have to do your best to train them up, get them to the point of that passion, and it wasn’t hard when they came out, and they see the result, and they see the impact that you’re making, to have people tell you how, you know, as a volunteer, you’ve helped change their life.

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StanHays: and move them to a better place. So, for us, that was… it was all-encompassing. It was… it was getting out there, it was the grit and determination to move forward. But, you know.

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StanHays: as you said, there’s not a shortage of disasters. So now, as a bunch of volunteers across the country, how do you

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StanHays: You know, we’ve created this network of saying, hey.

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Ruth: or something.

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StanHays: In your area, let us know, see what we can do, to then say, okay.

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StanHays: Alright, this tornado, it hit, and it’s bad, but guess what? The churches are open.

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StanHays: The, you know, the mom-and-pop food places, the chain food places are all serving people in the community.

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StanHays: A community really doesn’t heal when a bunch of outsiders come and start doing things there. It really heals after the outsiders leave.

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StanHays: And the locals rise up to take it on themselves.

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Ruth: So, the thought is, is…

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StanHays: If they’re able to do that, why would we ever insert ourselves?

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StanHays: You know, if they don’t need us.

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StanHays: Let’s not go, you know, even though you or some of our volunteers or a supporter may think it’s needed in that community, we really have to look at the community and say, is it needed? Now, sometimes it’s a no-brainer, right? Like, Joplin, they don’t know what they don’t know.

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Ruth: more Oklahoma, almost 2 years to the exact day, he had more Oklahoma.

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StanHays: It hit the same street that it hit in 1997.

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Ruth: I know, terrible.

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StanHays: So, those things were never even, you know… Now, we went to Moore, Oklahoma, much more organized, much bigger smokers than what we had.

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StanHays: We still weren’t known. You know, we were riding the coattails of other organizations, getting into that… those parking lots, getting past the barricades to where we needed to go to get those meals out.

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StanHays: You know, and that’s why, as we’ve grown, you know, we look at it from not a standpoint of, I don’t want to work with other organizations. They may take that donation dollar that was meant for me.

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StanHays: to having more of a mindset of, you know, we can do so much more together than we can divided, why aren’t we working together? You know?

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StanHays: Because I can’t do everything. I can’t serve… there’s not one organization right now in the United States that can go serve the meals needed in Jamaica after the hurricane this last week. So, you know, how do we all work together and not overlap each other so much?

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StanHays: that We cause chaos.

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Ruth: Right.

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StanHays: And that’s where I tell everybody, yeah, we’re known as a feeding organization.

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StanHays: But today, I consider us more of a logistics and problem-solving organization, and figuring out how to do this better, how to use the technology to be smarter, how to use those connections with others to ensure that we all are doing the good for the community. Because that’s, at the end of the day, what everybody’s trying to do.

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Ruth: Here’s help.

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StanHays: Yep.

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Ruth: We’re talking with Stan Hayes, he’s a co-founder and a award-winning pitmaster for Operation BBQ Relief.

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Ruth: So you guys have just grown exponentially. Tell us some of the other things that you do beyond the very important work of responding to a Jamaica hurricane or a Joplin tornado.

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StanHays: Yeah, you know, so when you think about it, there are more blue sky days every year than there are gray sky.

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StanHays: So, how do you continue to make an impact when you’re a reactionary organization, you know, waiting for the next disaster to happen?

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StanHays: And really, you know, we went to our volunteers and said, hey.

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StanHays: If you, you know, had time, if you had somebody, what would you do to make an impact in the community, you know, working with us?

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StanHays: And about 8 times out of 10, it came back. We would do something for the reserve unit that’s getting called up in my, you know, in my neck of the woods that is going to go overseas for 14 months, or…

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StanHays: hey, you know, we just had a fatality, you know, a fireman died in a fire, and I would do something to help, you know, there, or

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StanHays: police, or I’d like to show appreciation for these heroes that give to us every day, the ones that are running towards the disturbance instead of away. And…

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StanHays: We got to thinking, what better way, when we’re not in disaster, is to use our passion for grilling and barbecue? You know, food’s the greatest unifier. I think we can all agree that food brings more people together than anything else.

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StanHays: So, if we can use those basics, and barbecue being, you know, that quintessential comfort food that goes along with it, how can we make an impact? And so, we started looking at what our volunteers were asking us that they wanted to do.

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StanHays: And, you know, it took a while, but in 2019, we hired the second full-time employee ever at the organization, and it was, for that person, was… just… had come from the Army, had just retired.

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StanHays: And we said, we want you to build out and solidify these things that we’ve been doing for about 4 years now, but not really taking credit for it, because we’re trying to keep people active and volunteers engaged and everything. But we want to start taking and be purposeful and mindful about what we’re doing about it.

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StanHays: And so, we decided we’d start what we call the Always Serving Project, and that was really focused on…

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StanHays: you know, the first responders, the veterans, the active military, their families in communities across the country, and how we could continue to impact them. And so, we started doing little events there, and then it grew into doing a, you know, a two-day barbecue academy, where we immersed them into.

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Ruth: fun.

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StanHays: Grilling and barbecue.

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StanHays: And end with some fun, with a little competition. Competition is always good, you know, out there.

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StanHays: And that’s how the genesis of it started, but, you know… Then 2020 comes.

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StanHays: We had 25 events nationwide at VA hospitals, on bases, you know, at police action leagues, or fire training centers.

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StanHays: All canceled.

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StanHays: We got 3 or 4… 4 of them in.

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StanHays: out of the 25 that we had scheduled for that year. And we thought about it, and we’re like, we need to look at this model. Is this sustainable to drive a truck and a trailer across the country, back and forth, and doing this, and do we have the personnel and the volunteers to always make this happen?

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StanHays: And the idea was one that I came up with probably in, like, 2015, 2016, and it was a campground.

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StanHays: And where we could bring people together, we could do this, you know, what we were doing with Barbecue Academy, but do it more as a therapeutic way of bringing people together around food.

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StanHays: Now, that morphed from a campground into a camp, into cabins, and what we have today at Camp OBR is 190 acres on Lake of the Ozarks that meshes culinary therapy

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StanHays: You know, for those suffering from physical or emotional injury or for loss of a loved one in the line of service.

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StanHays: you know, with outdoor adventure. So.

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Ruth: whether.

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StanHays: Whether it is, you know, taking them on a four-wheel, you know, four-wheeler and taking them around, you know, the property, or taking them down to the dock because they’ve never fished before, or taking them on a pontoon ride.

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StanHays: at dusk, as the sun’s going down over Lake of the Ozarks, or something like that, giving them, you know, a little bit of adventure that they may never have. I mean, axe throwing, archery, we have skeet shooting.

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StanHays: We have a couple miles of hiking trails around the property, not to mention then the ATV trails. So, now we have a full day of activity for somebody, on top of putting them through the culinary education class that’s truly… when you think about culinary therapy, there’s not much difference between that

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StanHays: Art therapy, music therapy, with one huge distinction.

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StanHays: Everybody’s gotta eat, and that’s what makes it more important in my mind. I’m not saying that it’s better than the others, but I’m saying that you’re giving them life skills at the end of the day.

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StanHays: So now, it is something that you walk away with that is bigger and better, and important for them, because

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StanHays: The same things that art and music do, you know, the way it affects the brain, you know, from…

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StanHays: You know, when you’re following a recipe, that’s what you’re doing, is you’re activating those parts of the brain. And then when you start getting… I tell everybody, when you start getting into seasoning, and trying to decide, hey, do I want this to be savory? Do I want it to be sweet? Do I want it to be spicy? And you’ve got a whole pantry of different barbecue rubs to try.

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StanHays: to see. That’s where the creative side of the brain really starts firing. And…

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StanHays: And they’re doing it with others that are struggling the way they are.

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StanHays: And so, by bringing them together, you know, people that are alike.

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StanHays: together, really helps them bond, it helps them find an additional purpose and an additional outlet. We have volunteers that have come from these camps already, and we’re only really in our second year of camps. And we’ve had volunteers, you know, because we bring in people from all over the country.

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StanHays: That have joined in.

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StanHays: And now, you know, because if you look at what we say, our mission isn’t about feeding people. It isn’t about barbecue. It’s about connecting, inspiring, educating.

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StanHays: You know, people far and wide.

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StanHays: So, if we can bring them in and do those things, we’re fulfilling our charitable mission.

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StanHays: you know, outside of disasters, just like we’re doing it in disasters, as we’re connecting with people that have gone through their worst day. We’re inspiring them to maybe provide service and do something above and beyond in their community afterwards. And we’re educating them about how, you know, food can make a difference.

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Ruth: you’re building… you’re building community. We have just a moment or two left.

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StanHays: Yep.

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Ruth: What can the community do for you, and where should they go for information?

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StanHays: Yeah, so great question. You know, first is, everybody should go to OBR.org, you know, that’s Operation Barbecue Relief, or BBQRelief.org, but we’ve shortened it down to a short OBR.org URL, but first place to start is

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StanHays: If you want to become a volunteer, go click that volunteer button, go through the process. You can do it from the website, or you can go to the app store for

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StanHays: You know, for an Android or for an iPhone, and just search OBR Volunteer. We have an app that they can download, do the same thing, and it’s actually.

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Ruth: Great.

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StanHays: Because you can turn on your push notifications so you’ll be notified. And this year, we’ll do 140 non-disaster events around the country.

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Ruth: Wow.

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StanHays: So we’re doing a lot of things outside of disaster, because we can programmatically know what we’re doing on that side.

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StanHays: If you cannot do that, we understand, but consider a donation. There’s another right next to that volunteer button as a donate button. Go donate, whether it’s $5 or $5,000, it doesn’t matter, it all helps. And lastly, if you’re not in a place to do either of those, share this story. Use this, you know, use this and share it on your social media to your friends and family, because maybe there are some

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StanHays: people out there that want to get involved, volunteering, want to get involved, and maybe they want a sponsor. Maybe they run a company, and they see and they want to align with an organization doing good.

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StanHays: You know, we need all of those things. And so, I appreciate the opportunity to come on and talk about this, and, you know, also how people can get involved.

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Ruth: Well, Stan, we appreciate you, the passion, and you know, you may not say it’s about food, but it does bring everybody together in community, so that when things happen, you know, that’s what we need. So, kudos to you and your team, and thanks for spending time with us to share it all.

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StanHays: As you can tell, I’m quite passionate about it, and I love telling the story of, you know, how we do good.

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Ruth: Well, thank you, and thank you for joining us on KC Cares. We are produced by a non-profit, which is called Charitable Communications, and this KC Cares segment was brought to you by the Ewing Marion Kauffman Foundation.

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Ruth: www.kauffman.org. Now, if you want to be a guest or to find out anything else about us, our website is kccaresOnline.org. We spread the love, and you can find us on Facebook and Twitter at KC Cares Radio and Instagram.

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Ruth: at KC Cares Online. And don’t forget, you can catch us on Saturday mornings at 8 a.m. on ESPN 1510 AM and 94.5 FM. Thanks for joining us on KC Cares.

 

Previous Episodes!

Stan Hays Operation BBQ Relief

Stan Hays Operation BBQ Relief

Stan Hays shares how a single act of service after a tornado sparked a national nonprofit movement. Learn how Operation BBQ Relief feeds not just stomachs, but souls—during disaster and beyond.

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson, the Kansas City Chiefs’ all-time leading tackler, has carried his drive from the field into philanthropy. In this KC Cares interview, he shares how his Defend the Dream Foundation transforms school libraries in low-income communities, giving kids access to age-appropriate books and bright, inviting spaces to read. He also discusses his new children’s book, Super DJ Saves Field Day, co-written with his wife, which encourages kids to discover their inner strength and values.

Nonprofit Rainy Day Funds Dr Tom Vansaghi

Dr. Thomas Vansaghi | Managing Director 

In this Ask the Expert episode, we sit down with Dr. Thomas Vansaghi from UMKC’s Midwest Center for Nonprofit Leadership to unpack the critical need for rainy day funds in nonprofit operations. From weathering revenue disruptions to boosting donor trust, Dr. Vansaghi lays out practical steps to start, structure, and sustain a reserve fund. Whether you’re a seasoned ED or a scrappy startup, this conversation offers must-hear insights on long-term nonprofit sustainability.

 

Key Takeaways:

  • Rainy Day vs Endowment: A rainy day fund is designed for emergencies and operations, unlike an endowment which typically only allows access to interest earned.
  • Donor Trust & Perception: Having a reserve signals strong financial stewardship, which boosts donor confidence and appeal.
  • Start Small, Be Strategic: Nonprofits can build reserves gradually—aim for 3–6 months of expenses—and treat it like a capital campaign if needed.

What Nonprofit Questions are Answered?

  1. What is a rainy day fund in a nonprofit? A financial reserve set aside for emergencies or unexpected drops in revenue.
  2. How much should a nonprofit keep in a reserve fund? Aim for 3–6 months of operating expenses as a general best practice.
  3. Is a rainy day fund the same as an endowment? No. Endowments typically limit access to interest, while rainy day funds can be spent during financial need.
  4. Can donors fund a rainy day fund? Yes, but it may require creative messaging—treat it like a capital campaign with a mission-aligned pitch.
  5. What are examples of earned income for nonprofits? Ventures like coffee shops, beekeeping, or training programs aligned with the nonprofit’s mission.

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Transcript:

00:12:24.060 –> 00:12:38.289
KC Cares: Welcome to KC Cares, the voice of Kansas City nonprofits. We share the stories of local nonprofits and the individuals who drive them. At KC Cares, we connect the nonprofit and the business sectors to enhance the quality of life

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KC Cares: in Kansas City for both our residents and our visitors. This KC Care segment is brought to you by the Ewing Marion Kauffman Foundation, www.kauffman.org. I’m Ruth Baum Bigus.

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KC Cares: We’ve all heard financial advisors say, save for a rainy day. It’s smart advice for individuals, but it’s just as critical for nonprofits. What does having a financial safety net really mean for an organization, and how can it make the difference between surviving and thriving when challenges hit?

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KC Cares: On this Ask the Expert episode of KC Cares, we dive into those questions with one of the best in the field, Dr. Thomas Vansaghi, Managing Director of the Midwest Center for Nonprofit Leadership at the University of Missouri, Kansas City.

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KC Cares: The center is devoted to helping nonprofits strengthen their leadership, improve performance, and amplify their impact through education, research, and service. Well, welcome, Dr. Benzagi! It’s great to have you here!

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Tom Vansaghi: Thanks, Ruth, it’s good to be back on KC Cares.

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KC Cares: Okay, rainy day funds. Let’s talk about… what are we talking about?

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Tom Vansaghi: Sure, well, it is, really a great topic, and I’m glad to have a chance to kind of talk a little bit about it. I think you’re absolutely right that

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Tom Vansaghi: Financial advisors and people in the finance field, of course, are always talking about

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Tom Vansaghi: putting… putting money away and, you know, having that available for future emergencies or issues. And, you know, just like us as individuals, a nonprofit should also strive for what would really technically be called a reserve fund. It’s also referred to as a rainy day fund or, you know, an emergency fund, but essentially what we’re thinking or talking about is,

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Tom Vansaghi: a savings account, or even better, an investment, you can put this money into an investment fund that could be accessible, you know, within a short period of time that a nonprofit could use, in any situation. Obviously.

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Tom Vansaghi: We’ve… we’ve had a few, situations just in the last few years with the…

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Tom Vansaghi: with the financial crisis back in 08, or the pandemic in 2021, and more recently, you know, we’ve had, you know, a lot of… a lot of changes with federal funding, and if you’re a nonprofit that has received federal funding, then that would certainly be something that you might need to lean on. And I can provide a lot of examples, but essentially we’re talking about a

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Tom Vansaghi: savings account that a nonprofit should be able to use, in, you know, in the event that their revenue streams, become compromised or limited, or there’s unexpected turbulence, along the way.

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KC Cares: Okay, so how does that differ, or maybe it’s the same as an endowment?

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Tom Vansaghi: Sure, yeah, I think an endowment and a rainy day fund or this type of thing is definitely… we’re talking really about the same kind of thing. An endowment, I think, is different from the standpoint of, it’s, it’s something that a nonprofit would put money away and only use the interest on that particular

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Tom Vansaghi: fund, which I think you could treat a rainy day fund or an investment, fund like that, but in some cases, you know, really the idea would be that you have enough money invested for, you know, 3 to 6 months of your operating expenses. So you should be able to access, you know.

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Tom Vansaghi: Big chunks of it, or all of it, in the event that, you know, you do have a constraint in your revenues.

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Tom Vansaghi: in whatever operational revenues, you know, you’re receiving, you know, whether it’s grant funding, or an event that you couldn’t have, or, you know, a particular donor, didn’t come through. So it’s really… an endowment, I think, is really structured around, you know, we’re only going to use the interest.

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Tom Vansaghi: to provide a scholarship, or we’re going to use the interest to support this particular position, where I think a rainy day fund is structured more to provide a large amount of money, you know, to replace your operational or your revenue streams that may have been compromised. Now, it would be great, I mean, I think, you know, an endowment or a fund like this could be used to help

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Tom Vansaghi: supplement your operations. Like, every year, you’re going to rely on a certain amount of money in your rainy day fund, a certain amount of interest that you’re going to put back into your operations, and so that would be another way to think about it as well. But I think it’s really important that, you know, most… most of the time with an endowment, you would never want to go into the principal, you’d never want to go into that.

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Tom Vansaghi: and take it for something or a need. But I think that’s what a rainy day fund is really there for. It’s to, you know, if you have a $300,000 fund, and you needed, you know, $100,000 to make payroll for a certain month.

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Tom Vansaghi: Then you should be able to take a third of it, in order to do that.

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KC Cares: So, you could use the interest off of an endowment, if you have an endowment, because I would guess that not all nonprofits do.

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KC Cares: And it sounds like endowment is more futuristic planning, whereas a rainy fund is like, it’s raining tomorrow. I need that money to be able to keep my organization maybe afloat in some ways.

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Tom Vansaghi: Right, yeah, yeah, so it’s definitely, there, and I, you know, I am a part-time executive director of a nonprofit, and, you know, we’ve…

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Tom Vansaghi: We have about a million dollars in what we call a reserve fund, and this particular year that we’re in, we had to take about $120,000, to help us with operating costs.

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Tom Vansaghi: For, for the current year. And, you know, that was not,

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Tom Vansaghi: anything that was in our, in our, planning. I mean, we just, we just found ourselves in a situation where we rely heavily on a conference, where we have people come to a conference, from

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Tom Vansaghi: really all over the world, and we know this year’s conference, is going to be, smaller, because people are concerned about, you know, from outside of the United States especially, they’re concerned about not being able to get into the country, or get out of the country, and so unfortunately…

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Tom Vansaghi: that’s had a very interesting effect on us, and so, you know, while we weren’t federally funded, we aren’t federally funded, we have been impacted by some of the, you know, some of the border security, and I think more, you know, people in Canada particularly, are fearful of traveling to the United States, which is really unfortunate. So for this particular year, our conference is supposed to be in Atlanta.

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Tom Vansaghi: And, and unfortunately, our conference attendance will probably be down about a third, which did result in a pretty large, you know, about a $300,000 deficit. We were able to reduce our expenditures by about half of that, and then we still needed another, like I said, about $120,000 to shore up the difference, and thankfully, we have that fund available.

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Tom Vansaghi: that we can just dip into this year, and it’s gonna be fine. Our operations and everything will be, you know, unaffected. We didn’t have to lay anybody off or let anybody go. Whereas if we didn’t have the rainy day fund, we would be in a situation where, you know, we would have had to probably let somebody go, or we’d had to have to make some pretty big

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Tom Vansaghi: changes, and so… and, you know, with a million dollar, fund, that’s almost a year’s worth of expenses for us. We’re about a million-dollar operation, so we are… we are really, in good shape, and probably are overfunded. We definitely should talk about, is… is too large of a rainy day fund to, you know, is it… is there such.

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KC Cares: Right.

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Tom Vansaghi: Too much money in your reserve fund.

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KC Cares: Well, we’ll get to that. I want to make this really beneficial for our viewers and listeners, so…

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KC Cares: Everybody should have a rainy day fund. Okay, how do I go about that? How do I decide to do that?

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KC Cares: start that.

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Tom Vansaghi: It’s hard, and I’ll tell you, you know, starting a fund like this is never easy, because it really, you know, and let me just start at the beginning, you know, the whole sector that we work in is called the nonprofit sector, and that does not mean that a

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Tom Vansaghi: Nonprofit or a charitable organization.

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Tom Vansaghi: can’t actually make a profit, and I think that’s, you know, I think a lot of people that don’t work in this space don’t understand that, but we can certainly, earn more revenue than we’re spending, and then that gives you a chance, you know, the best chance to really find money to put away. I think, you know, if you’re

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Tom Vansaghi: if you don’t have a rainy day fund, if you don’t have a reserve fund, it’s okay. I think this is a best practice. Not everybody, has the luxury of this, but I think it is a good long-term goal for all nonprofits, a strategic goal that could be in a long-term strategic plan, like a 3-year goal or a 5-year goal.

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Tom Vansaghi: to at least get something started, the rule of thumb is about 3 to 6 months of your operating budget, should be, you know, considered in your rainy day. That’s just a rule of thumb, that’s not a hard… there’s no, you know, IRS rule, there’s not any sort of accounting rule, you know, that’s just a good rule of thumb. So, 3 to 6 months of operating, you know, again, if you’re in a situation where you just need to cover payroll and operating costs.

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Tom Vansaghi: Then you have something to dip into.

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Tom Vansaghi: And, again, starting this, it’s difficult to find funders that want to give

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Tom Vansaghi: you know, a gift, you know, a charitable gift, an individual donation, or a corporate sponsorship, or a foundation grant, solely for the purposes of creating a rainy day fund. It’s just not sexy, it’s not something that

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Tom Vansaghi: excited about, you know? But…

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Tom Vansaghi: Again, I think it’s about how can your overtime, how can you structure your budget so you’re always earning more revenue than you’re spending, and even just incrementally putting away a little bit, you know, maybe a month, a year, you know, a month of operating expenses a year would be a reasonable goal, or a good goal. So within, you know, 3 years, you could actually have, 3 months of reserve funding, and so…

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Tom Vansaghi: Of course, you know, it’s easy to talk about this, you know, there’s never a time where nonprofits have enough money, there’s never a time where, you know, we have too many donors, and, you know, I mean, that happens, but it’s certainly an exception rather than the rule.

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KC Cares: That being said, what’s your best advice to

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KC Cares: begin something like this. You know, especially now, I mean, we’re in a situation where federal funds have been cut. I’m sure state and… if you have local funding, everybody’s looking very, you know, closely at budgets. Not that they didn’t before, but I think even more so now. So…

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KC Cares: What are those tips and advice as to how to make this happen?

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Tom Vansaghi: Yeah, again, I think I would just go back to, you know, really strategically, creating a budget, your annual budget, where you’re just not spending every, cent of your, of your operating fund. And so you, you know, you’re saying we’re going to set aside, you know, $10,000 or $20,000,

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Tom Vansaghi: In this particular budget year, we’re gonna, you know.

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Tom Vansaghi: earn that revenue through, you know, maybe an entrepreneurial source of funds. I mean, I always use the Girl Scouts as a great example. Girl Scout cookie sales. I mean, that’s, you know, if you can find something that you can, you know, monetize, sell, you know, provide some value to individuals that they’re willing to pay for. And I think that’s really truly one of the most opportunistic or

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Tom Vansaghi: or best ways for nonprofits, I think, at this particular moment in time, you know, to really look at diversifying revenue, instead of just going to the same donors or the same foundations.

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Tom Vansaghi: or state and federal funds, but to really find these more creative ways of raising revenue. And so I think if you can come up with some of those types of revenue streams, that would be a really good way to maybe add or increase your revenues in a particular year, or over a particular series of years.

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Tom Vansaghi: to really get that started. Now, you know, you might find a donor, you know, especially if you’re talking about an endowment, you know, really restricting the funding. You know, there would be donors that I think would be really interested in that, to set up something to, in perpetuity.

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Tom Vansaghi: we want to create a pool of funds that the nonprofit can use to draw on, to operate on. I know that I just had a conversation yesterday with

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Tom Vansaghi: somebody who used to work at Union Station here in Kansas City, and, I know that they sold… I didn’t realize this, but Washington Park used to be owned by Union Station. They sold that property and actually have used that funding to start, an endowment fund for just to… just to help.

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KC Cares: Oh, wow.

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Tom Vansaghi: with their operating budget. And so, you know, most nonprofits don’t have that kind of asset. They don’t have a large chunk of land or anything like that, but, you know, you never know. I mean, I used to work at William Jewell College. I taught

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Tom Vansaghi: there for many years, and I think back in the 1930s, a donor literally gave the college, oil wells. I mean, literally oil wells.

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Tom Vansaghi: in Texas, and, you know, that’s a… that was a pretty lucrative investment that I know the college had had for a long time, and

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Tom Vansaghi: talked about selling it, you know, but just making money off of those oil wells. So you never know, you know, donors might not leave you money or cash, but it may be, you know, real estate or a piece of property that you could monetize and then put that money into a fund like this.

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Tom Vansaghi: But I will say, it’s just… it’s never easy, because we’re always, you know, most nonprofits are operating, you know, they’re scrappy, they’re just making, you know, making it work, month to month, day to day, year to year, and having the, the luxury of actually having enough money to put money into the bank is…

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Tom Vansaghi: It’s a tough ask. And so, you know, most of the time, a nonprofit that’s

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Tom Vansaghi: in the earlier stages of its evolution as a startup, or in a growth mode, wouldn’t probably have the ability to do this, so it’s really a nonprofit that reaches that mature phase, and

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Tom Vansaghi: They’re earning enough revenue to pay for all their employees and operate their programs, and then they can really start to think about doing this long term.

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KC Cares: I want to dive into the idea of revenue. Of course, I think we’re… donor gifts and those things are revenue, but…

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KC Cares: the creative side of that. Do you have some examples of some local nonprofits that have been able to do that, and

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KC Cares: Maybe use that as their rainy day fund impetus?

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Tom Vansaghi: Yeah, I won’t name the specific nonprofits, but I do know of several examples of nonprofits who… they’re, they’re really focused on, you know, putting… helping people find employment, go back to work, helping them with training. You know, there’s some really cool ways of creating, opportunities where employ… where clients are.

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Tom Vansaghi: Working in a place that’s actually, you know, like a coffee shop, you know, a nonprofit that opens a coffee shop, and the employees that are there are working there, they’re making the drinks and serving

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Tom Vansaghi: working in the kitchen, and then, you know, the coffee shop is actually turning some sort of profit that’s giving money back to, giving money back to the, giving money back to the operations of the nonprofit. I’ve also seen it done… I’m a beekeeper, and, I love any stories where nonprofits are using, honey, and production of honey, and all of the…

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Tom Vansaghi: sort of the byproducts that come with that, but teaching people about how to be, beekeepers and, you know, maintaining them, you know, keeping the bees, and then, of course, the honey that’s produced off of the bees, and then even some of the other types of wax and other products that you can make, beauty care products. I mean, you know, and I know that there’s organizations, I know

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Tom Vansaghi: in Chicago that, that are, that are doing that as well. And so, you know, I think it’s, it’s really about, you know, in order to avoid, you know.

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Tom Vansaghi: taxes by the IRS, you know, you do have to do this work within your mission, so it is important. I’ve always.

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KC Cares: He’s got…

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Tom Vansaghi: with, how do the Girl Scouts justify selling Girl Scout cookies? I mean, how do cookies and the mission of Girl Scouts connect? And I’ve been told over and over again by leaders in that organization that Girl Scout cookies and selling those helps teach, you know, young women about entrepreneurship and, you know.

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KC Cares: Right.

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Tom Vansaghi: business, and, so I, you know, I can see that, and I think that that makes a lot of, a lot of sense. But if an organization just wanted to open up a quick trip, you know, the IRS…

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Tom Vansaghi: The IRS would want to tax that, and so, so the… it’s important as you’re exploring these, these social ventures that the… that the mission and the work that you’re doing does complement or create this sense of, you know, we’re training employees, we’re providing opportunities for our clients, through these.

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Tom Vansaghi: Through these means of also producing, producing revenue.

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KC Cares: You bring up a very good point with taxation and all of that. So, as a leader of a nonprofit is thinking through this, etc, who should they be consulting with to make sure that they don’t get themselves in a whole heap of trouble and the bees attack the hive? We’ll stay with the bee alliteration.

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Tom Vansaghi: Okay, well, there’s a couple of dimensions that I think a nonprofit should be thoughtful about. First, I think, you know, your accountants, you know, whoever does your, does your books, your accounting, could… could really help with, with this space a little bit, in terms of what are the rules that the IRS, you know, provides, and, you know, what’s permissible in terms of revenue streams

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Tom Vansaghi: you know, to keep you from actually paying, it’s called, unrelated business, income. So, unrelated business income tax, or UBIT, is what the IRS deems as, this is revenue that’s produced that doesn’t fit with your mission, it’s outside of your mission, and it really is

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Tom Vansaghi: taxable, and so I think, you know, either as somebody familiar with the rules at the IRS, always, you know, consulting with attorneys is good, and this is where, you know, again, we could touch… there’s so many ways that all of these topics intertwine, but talking about boards and governance, this is a great reason why we need to see

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Tom Vansaghi: Attorneys on boards, people that are experts…

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KC Cares: Or it’s in a.

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Tom Vansaghi: accounting or revenue, you know, certainly in the, you know, accounting, you know, having an accountant on your board is important, and, you know, so you don’t have to pay for these things, but these are people that, you know, are willing to, you know, they sit on your board, they’re willing to lean in and provide advice.

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Tom Vansaghi: to the nonprofit, and so… so I think an attorney or a… or a, an accountant would be able to provide that kind of information to any nonprofit leader as they’re exploring these different types of…

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Tom Vansaghi: revenue streams.

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KC Cares: We’re talking with Dr. Thomas Van Sagi. He is the Managing Director of the Midwest Center for Nonprofit Leadership, a great resource for information. Just throw that out there.

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KC Cares: We also have to talk about some issues like trust and confidence. Let’s discuss that a little bit as we look at rainy day funds as the main…

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KC Cares: Meantime.

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Tom Vansaghi: Yeah, no, I… you know, a nonprofit that has a reserve fund.

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Tom Vansaghi: is going to be viewed as an organization that’s operating well. There’s going to be a higher regard for, you know, anybody who’s considering making a gift or a donation, whether it’s a foundation, a corporation, and certainly individuals. They’re going to feel like, wow, this is an organization that’s well-managed.

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Tom Vansaghi: They have thought about what-ifs, and they are an organization that I have a higher degree of trust, and I feel like it’s a safer investment. I think, you know, we should think about donors as investors, and, you know, nobody wants to make a donation

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Tom Vansaghi: to a nonprofit that’s circling the drain, and that’s a really mean thing to say, but if you’re an organization that’s barely surviving and, you know, you’re running on fumes, you know, unfortunately, you know, there are… even though that’s an organization that needs, you know, donors to come to the aid and provide the support, unfortunately, that doesn’t really provide a lot of confidence to

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Tom Vansaghi: a donor, but an organization on the opposite side of that, that is well-managed and can say, yes, we have a 6-month reserve fund, that certainly provides a really good indication that the organization is well-managed, it’s well-governed, and they’re really trying to do everything correctly. And so, you know, and I think, again, you know, how are the

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Tom Vansaghi: what kind of policies does the nonprofit have, and how it can use its reserves? You know, clearly, you know, it should be very strictly,

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Tom Vansaghi: focused on, on, you know, maintaining the operations. All of it should be mission-aligned and mission-focused, and it, you know, it can’t be just for, like, a vent… like, a corporation might have a venture capitalist, fund, you know, it’s like, this.

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KC Cares: this week.

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Tom Vansaghi: Experimenting, or doing crazy.

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KC Cares: Easy.

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Tom Vansaghi: ideas, and again, you know, not… most nonprofits don’t have that luxury. Foundations can do some of that experimentation by funding particular projects, but a nonprofit doesn’t have that kind of risk ability with their funding, and I don’t know how donors would feel about that. Now, maybe a donor would be like, yes, I want to invest in that, I want to provide funding

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Tom Vansaghi: to start something really new and interesting. That’s a lot sexier than starting an endowment, but most owners, I think, are much more inclined to want to contribute to a nonprofit that’s well-run, well-managed, and they know is going to be around, not just in a year, but in 100 years.

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KC Cares: Do you have any thoughts on whether a rainy day fund needs to sit at a bank or a credit union? I mean.

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Tom Vansaghi: Give us a little of that financial…

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Tom Vansaghi: Yeah, no, that’s a good question. No, absolutely. You know, it should be, you know, ideally, maybe a short-term investment opportunity that you’re actually getting a better return than a savings account. For years, savings accounts had zero interest. I mean, when I was a little kid, I remember getting

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Tom Vansaghi: a little extra money that I would earn in a little savings account with my allowance.

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KC Cares: Right.

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Tom Vansaghi: first jobs that I had, but in more recent years, with interest rates so low, savings accounts didn’t really pay any dividends. So a savings account at a minimum, but I think it’s important to know that your money is available, that it’s not something that’s tied up in an investment fund that is not accessible. Again, because I think that, you know, a rainy day fund is there to provide support for the organization

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Tom Vansaghi: when something unexpected happens, when there is something that occurs that… and maybe it’s a problem with an air conditioning system, or an operational situation where, you know, you just have to, you know, we’ve had too many people come to our summer camp, we have to hire extra people. I mean, maybe it’s a good thing that you just need a little bit of extra.

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KC Cares: Right.

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Tom Vansaghi: spending, you know, more of a cash flow situation, just to get you through one month to the next. So if it’s…

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Tom Vansaghi: If it’s all locked down in long-term investments, then obviously it can be very difficult to access it, so it does need to be accessible, and I’m not a financial expert, but I think any kind of an investing… investment person could help separate out the types of funds that would provide some return, but also be fairly easy to get to. And again, an endowment is something

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Tom Vansaghi: that’s pretty much, locked up in a investment account that’s only, only focused on the, on the, on the revenue stream that’s created from the, from the interest.

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KC Cares: Maybe it’s, you know, talking with your own bank as the nonprofit, just to say, we know this is something we should do, how can you help us? How can you make this possible, aside from our regular operating accounts? You know, certainly I would hope that your bank could help you out there.

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KC Cares: Is there a way to approach donors with the idea of, we want to create this, because times are so uncertain. We want to do this as good stewardship for our organization, even though you don’t maybe need to replace that freezer in your food pantry.

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Tom Vansaghi: No, absolutely. I mean, you could treat it like a capital campaign, where you’re saying, you know, we want to raise a million dollars that we’re going to just put away in a rainy day fund. And so, you know, again, not every donor will get very excited about that, but there are many that will, and I think you mentioned,

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Tom Vansaghi: you know, bank… banking institutions, they’re… I’m just amazed at… I have conversations every day with nonprofit leaders.

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Tom Vansaghi: And they describe these elaborate capital campaigns with

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Tom Vansaghi: Tax credits and different ways of invest, you know, kind of private investing

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Tom Vansaghi: opportunities that can be pooled together to, provide resources for, you know, a building project or a large, you know, piece of equipment or something. You know, absolutely, I think that you could look at, you know, if you’re really thinking this is something we need to do, we need to make it a big deal, absolutely, I think you could devise, a fundraising strategy just to build an endowment, just to build a

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Tom Vansaghi: A reserve fund, if that’s something that,

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Tom Vansaghi: that I think, you know, that the organization deems a priority. You know, as you know, you know, we’re in a moment right now where the federal government is really pretty severely restricting funding to the nonprofit sector, and so, you know, it’s… I don’t know if this is the right moment to go out and ask donors for that. I just know a lot of donors are being asked to just help nonprofits.

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Tom Vansaghi: You know, with their operating expenses, with the

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Tom Vansaghi: are enduring, and so… but, you know, that doesn’t mean there are lots of nonprofits in Kansas City at this moment who are, you know, exploring and launching

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Tom Vansaghi: capital campaigns, and, you know, that doesn’t… it’s not gonna stop them from doing that, just because of the… just because of the climate. You know, there will always be donors who want to, you know, provide funds to support something… something like this.

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KC Cares: Well, and we saw it during COVID, when you had a huge step up from even in our own community, between United Way, the Greater Kansas City Community Foundation.

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KC Cares: There were a couple of other foundations that created the big fund that then they were able to distribute from, but let’s not wish for that to come back. We have just a moment or two left. What shouldn’t

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KC Cares: We do.

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Tom Vansaghi: So, one of the things that’s interesting about a Rainy Day Fund is that just, you know, creating one is amazing, it’s absolutely best practice. I would encourage every nonprofit to do it, but there is such a thing as the rainy day fund being too big, and that’s really.

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KC Cares: a security.

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Tom Vansaghi: where, you know, we have, as I mentioned earlier, I happen to provide, you know, leadership to a nonprofit, and, you know, we had about 12 months of reserves. I mean, that’s probably bordering on maybe a little too much, and donors, or in our case, we have members that join this organization.

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Tom Vansaghi: they might challenge the executive director or the board and say, why aren’t you putting that money to work? Why aren’t you, you know, reducing fees to our participants in the conference, or why don’t you provide more scholarships, or whatever it is that you do. I think it’s a good challenge. It’s like, there is such a thing as too much. You know, it’s you’re putting too much money

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Tom Vansaghi: into, into your, into your rainy day fund, and, and donors might get a little, testy about that. I’m not gonna donate. You guys have, you guys have this giant, pot of money. And, you know, you can look at, you know, I know that, like, Harvard University is.

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KC Cares: Right.

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Tom Vansaghi: So easy to pick on. They have billions and billions of dollars.

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KC Cares: Right.

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Tom Vansaghi: in their endowments, and it’s great, but if you’re an alum of Harvard, why, you know, you might be scratching your head and saying, why would I want to give to Harvard? They have so much money, you know, and so I think it’s an important… just an important question, that you should… you shouldn’t just strive to have as much money stockpiled as you can, because I think there are legitimate questions about, you know, shouldn’t you take that and

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Tom Vansaghi: Use it for the mission that you’re here to provide.

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KC Cares: Dr. Van Sagi, as usual, you give us great advice. Give the website for the center so folks can check out all the other things you can give advice on.

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Tom Vansaghi: I don’t have it at all.

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KC Cares: That’s okay, I believe it’s at UNKC. It’s the Midwest Center for Nonprofit Leadership. Go Google it, everybody, you’ll be able to find it. Thank you so much for being our expert.

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Tom Vansaghi: You’re very welcome, thanks for having me back.

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KC Cares: This KC Cares segment was brought to you by the Ewing Marion Kaufman Foundation, www.coffman.org. Now, if you want to be a guest, or to learn anything about us, you can go to our website, kccaresOnline.org, and spread the love. You’ll find us on Facebook and Twitter at KC Cares Radio, and on Instagram at kccaresOnline. And don’t forget, Saturday mornings at 8 a.m.

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KC Cares: You can catch us at ESPN 1510 a.m. and 95… 94.5 FM. Thanks for joining us!

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KC Cares: I’m KC Cares.

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KC Cares: Bobby might be able to edit that out. I’m so sorry.

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KC Cares: That’s okay. You guys do not have an easy URL. It’s like, it’s UMKC backslash da-da-da-da-da-da-da-da-da. So, sorry.

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Tom Vansaghi: I don’t even know. I should know it, and I don’t. I was totally.

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KC Cares: Well…

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Tom Vansaghi: What the hell?

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KC Cares: No, I’m down, I didn’t want to embarrass you, so I’m so sorry.

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Tom Vansaghi: That’s okay.

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KC Cares: Next steps. Bobbi, what do you think are next steps in terms of,

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KC Cares: putting something together for Tom for this conference. Do you… I can put some thoughts on paper, or Tom, if there are some things, or if you want us just to say.

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KC Cares: Shoot it at me, and we’ll look at it, and…

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KC Cares: Yeah.

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KC Cares: Yeah, I think.

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Tom Vansaghi: From my perspective, I mean, this… you guys have totally, like.

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KC Cares: got me thinking. I mean, I don’t know. I mean, I think I’d love to see what are some options that…

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KC Cares: I’ll just… I’ll just put together a list, generally what I will be due for other, you know, other businesses or other events like this, and… Yeah. It’s kind of like I was… you just gotta, yeah, tell you… tell us what interests you and how you,

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KC Cares: how you want to promote it. I mean, it’s… there’s so much you could do. It’s… it can be pre-promotion, event, and then post-promotion, or we

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KC Cares: to come out and do the event. And, you know, there’s so many different variables, and if you have an editing team, or a team that you guys.

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Tom Vansaghi: We don’t, yeah.

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KC Cares: They don’t have anything.

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KC Cares: Sorry.

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KC Cares: We got nothing. Okay.

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KC Cares: Yeah, because some of this stuff, one of the things I’m heavy into is automation and AI, and crossing that with technology and creativity. So, being able to… I have platforms that you can use to

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KC Cares: just throw, you know, videos in a folder, and it’ll kind of line them up for you. It’ll even analyze them, and then transcribe them, and then create Chrome. It’s… so we can, you know, depending on, you know, what your… what needs you, you know, what needs you have, and.

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Tom Vansaghi: Okay.

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KC Cares: You know, we can… we can always cater stuff, and…

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Tom Vansaghi: Yeah, yeah, no, that sounds great.

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KC Cares: I…

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KC Cares: And I think you’re saying, Tom, too, throw some ideas at you, because you hadn’t even thought about this. I mean, I thought about it, and the other thing is, you’ve got a panel… your lunch panel is some really big players. It would be fun, and if we could even… KC Cares could use and take some bites of this, you know, promoting you, and say, brought to you by KC Cares, or however we do it.

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Tom Vansaghi: I would love it.

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KC Cares: I mean, that would be great, because then we can shoot that out on Instagram, you can shoot it out on your social media.

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Tom Vansaghi: Right, right. Yes, we have somebody who does some social media for us, and so we.

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KC Cares: Park?

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Tom Vansaghi: Well, Mark, but we have somebody that’s with the… it’s called Executive Education at UMKC, they kind of share the same office space, and we’re sort of sharing somebody who does their communications, but she doesn’t do any video or anything like this, so this is not something…

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KC Cares: Bobby’s magic, he’s got all the tools, he’s got… I love it.

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Tom Vansaghi: Yeah. Is it anime?

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KC Cares: Animation King. I would say… Animation and IA.

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KC Cares: I love it.

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Tom Vansaghi: Yeah, and I think any, any of the content…

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KC Cares: Excuse me.

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Tom Vansaghi: you would want to use? I don’t… I mean, you know, I see us as just a public good and trying to provide.

 

Previous Episodes!

Stan Hays Operation BBQ Relief

Stan Hays Operation BBQ Relief

Stan Hays shares how a single act of service after a tornado sparked a national nonprofit movement. Learn how Operation BBQ Relief feeds not just stomachs, but souls—during disaster and beyond.

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson, the Kansas City Chiefs’ all-time leading tackler, has carried his drive from the field into philanthropy. In this KC Cares interview, he shares how his Defend the Dream Foundation transforms school libraries in low-income communities, giving kids access to age-appropriate books and bright, inviting spaces to read. He also discusses his new children’s book, Super DJ Saves Field Day, co-written with his wife, which encourages kids to discover their inner strength and values.

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson | Founder 

Derrick Johnson, the Kansas City Chiefs’ all-time leading tackler, has carried his drive from the field into philanthropy. In this KC Cares interview, he shares how his Defend the Dream Foundation transforms school libraries in low-income communities, giving kids access to age-appropriate books and bright, inviting spaces to read. He also discusses his new children’s book, Super DJ Saves Field Day, co-written with his wife, which encourages kids to discover their inner strength and values.

What Nonprofit Questions are Answered?

  1. What is the Defend the Dream Foundation?

    • A nonprofit founded by Derrick Johnson focused on improving literacy and learning environments for children in low-income schools.

  2. How does Defend the Dream support education?

    • By refurbishing libraries and donating thousands of age-appropriate books to Title I elementary schools.

  3. Why is literacy so important to Derrick Johnson’s mission?

    • Inspired by his mother, a lifelong teacher, Johnson believes education is the key to opportunity and confidence.

  4. What is Derrick Johnson’s children’s book about?

    • Super DJ Saves Field Day teaches kids to face fears, work hard, and find their own superpowers.

  5. How can people support Defend the Dream?

    • Visit defendthedream.org to donate, volunteer, or partner in upcoming library projects.

Find us on

Facebook:@ Kccaresradio

Twitter: @kccaresradio

Instagram: @Kccaresonline

•••••••••••••••••••••••••••••••

Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube 

•••••••••••••••••••••••••••••••

KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 

•••••••••••••••••••••••••••••••

In partnership with: 

Ewing Marion Kauffman Foundation

Take risks. Own success. Be Uncommon.

TW: @kauffmanfdn FB: @kauffmanfdn IG: @kauffmanfdn

Transcript:

 

Previous Episodes!

Stan Hays Operation BBQ Relief

Stan Hays Operation BBQ Relief

Stan Hays shares how a single act of service after a tornado sparked a national nonprofit movement. Learn how Operation BBQ Relief feeds not just stomachs, but souls—during disaster and beyond.

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson Empowering Youth Through Education and Literacy

Derrick Johnson, the Kansas City Chiefs’ all-time leading tackler, has carried his drive from the field into philanthropy. In this KC Cares interview, he shares how his Defend the Dream Foundation transforms school libraries in low-income communities, giving kids access to age-appropriate books and bright, inviting spaces to read. He also discusses his new children’s book, Super DJ Saves Field Day, co-written with his wife, which encourages kids to discover their inner strength and values.

Johnson County Community College Foundation Impact

Joy Ginsburg

In this KC Cares interview, Joy Ginsberg discusses her role as the Executive Director of the Johnson County Community College Foundation. With a mission to support student success, the foundation manages $52 million in assets, including $34 million in endowments, and provided $1.7 million in scholarships last year. Joy highlights the challenges of limited resources, the joy of hearing student success stories, and the power of community involvement. Events like the “Some Enchanted Evening” gala bring awareness and funding for scholarships, making education accessible to students from all walks of life. The interview explores the foundation’s diverse student body, from traditional high school graduates to adults seeking career changes. Joy emphasizes the importance of storytelling and community engagement in driving the foundation’s mission forward.

 

What Nonprofit Questions are Answered?

  1. What is the Johnson County Community College Foundation?

    Answer: It’s a nonprofit supporting JCCC students through scholarships, program funding, and endowments.

  2. Who benefits from JCCC Foundation scholarships?

    Answer: diverse range of students, including traditional, nontraditional, and immigrant populations.

  3. What fundraising events does the JCCC Foundation host?

    Answer: Signature events like “Some Enchanted Evening” and other initiatives support scholarships and programs.

  4. How does the foundation support community engagement?

    Answer: It builds partnerships, involves community leaders, and showcases student achievements at events.

  5. What are the foundation’s greatest challenges?

    Answer: Limited staffing and resources, alongside managing restricted endowments, make scaling programs challenging.

Find us on

Facebook:@Kccaresradio

X: @kccaresradio

Instagram: @Kccaresonline

•••••••••••••••••••••••••••••••

Also available on

Itunes || Spotify || Stitcher || Soundcloud || Youtube 

•••••••••••••••••••••••••••••••

KC Cares, Kansas City’s nonprofit voice, tells the stories of Kansas City nonprofits and connects them with the community.  

Produced by Charitable Communications 

•••••••••••••••••••••••••••••••

In partnership with: 

Ewing Marion Kauffman Foundation

Take risks. Own success. Be Uncommon.

TW: @kauffmanfdn FB: @kauffmanfdn IG: @kauffmanfdn

Transcript:

00:00:12:19 – 00:00:38:06
Ruth Baum Bigus
It’s time for KC cares, Kansas City’s nonprofit voice. And we are telling the stories of Kansas City nonprofits and the people behind them. KC cares is the intersection of the nonprofit and profit communities, making Kansas City a better place to live, work, and play. This KC cares segment is brought to you by the Ewing Marion Kauffman Foundation. Kauffman thought, I’m Ruth bomb Vegas.

00:00:38:11 – 00:01:06:20
Ruth Baum Bigus
Johnson County Community College opened its doors in 1969 off a gravel road in what was then considered the very southern reaches of the county. Well, it wasn’t long after 1971, in fact, that its foundation was created with a specific mission supporting the excellence the college is now known for. The Foundation supports the overall mission of JCPs. Its strategic goals and its initiatives.

00:01:06:25 – 00:01:32:58
Ruth Baum Bigus
They work to provide access to the college for all students, advance excellence through development of community leadership, business partnerships, and financial support. And they promote the cultural activities to enrich the college and the community. Leading the charge is Joy Ginsberg as their Executive Director. Joy joined the college in 2022 after leading another foundation in the community and a rich resume and leadership in the nonprofit world.

00:01:33:03 – 00:01:40:03
Ruth Baum Bigus
Joy is joining us today to talk about the College Foundation and its work. Joy, it’s great to have you back.

00:01:40:17 – 00:01:42:18
Joy Ginsburg
Thank you so much, Ruth.

00:01:42:23 – 00:01:50:39
Ruth Baum Bigus
I guess we should not be so mysterious. Prior to this, you were with the Blue Valley Education Foundation, right?

00:01:50:43 – 00:01:54:47
Joy Ginsburg
Yes, I was I was there for, six years.

00:01:54:52 – 00:02:07:47
Ruth Baum Bigus
So you are not new to the foundation world, but this is a different organization. Can you talk a little bit about your kind of your journey over the bridge or across the bridge?

00:02:07:52 – 00:02:34:55
Joy Ginsburg
Sure, I’d love to. I, I actually started my career in the political world. I worked in the state legislature right out of college and then went to DC and worked on the Hill. And it’s funny because I tell people a lot that, raising money and working for a nonprofit is very similar to the advocacy world lobbying and mobilizing grassroots volunteers, is really the same as fund raising.

00:02:34:55 – 00:03:03:36
Joy Ginsburg
So I did that, for a really, really long time. I actually worked for the American Cancer Society for 18 years. And, our advocacy arm of the American Cancer Society, Cancer Action Network. And so we kind of bridged, the nonprofit and, we had a 500 1C4, that we started at the American Cancer Society so that we could do more lobbying, and mobilize people, on the grassroots level.

00:03:03:41 – 00:03:31:23
Joy Ginsburg
Anyway, then I went to Blue Valley Educational Foundation, really, sink my teeth into this local community, raising money, to support teachers and students. And, I felt like there was such a great impact and, probably would have never, ever left there, but, this position opened up and I was recruited and it was kind of too good to be true.

00:03:31:28 – 00:03:49:21
Joy Ginsburg
And so I moved over to the Johnson County Community College Foundation. Really quite, quite a different organization. I didn’t really realize that when I was interviewing how different it would be, but it’s been a it’s been a great challenge and an opportunity for me and my career.

00:03:49:26 – 00:04:12:03
Ruth Baum Bigus
Well, first of all, congratulations for surviving the political world, I think. Thank you. If anybody should get their star stripes, whatever it is, because it’s not an easy world to to navigate. Can you share a little bit about the skills that you developed and how did they translate, or have they translated for you in the work you do today?

00:04:12:16 – 00:04:49:13
Joy Ginsburg
Yeah, I do, I think, I always think back, at, my experience in a campaign and, and how it relates to what I do day to day here. When you work on a campaign, you roll up your sleeves. I don’t care if you’re the campaign manager, the communications person and the receptionist, but it’s all hands on deck all the time when you know there’s, you know, a short period of time where you’re running a campaign, you, and, you know, if labels need to be, kind of dating myself.

00:04:49:13 – 00:05:09:51
Joy Ginsburg
But if labels need to be stuck on envelopes, you know, that’s what you, you know, if, if you need to print out nametags, if you need to greet guests at a fundraiser. And, and I’ve kind of used that experience, throughout my career. Honestly, I’m sort of one of those people that, you know, whatever needs to get done, gets done.

00:05:09:55 – 00:05:37:10
Joy Ginsburg
Nothing. No job is too big or too small. And, and and then the other thing I think that’s very, specific to what I do now is relationship building. When I, when I worked in the political world, it was constantly me cold calls meeting people that I didn’t know, trying to, even I mean, at one of my jobs, I was kind of airdropped into a certain location and I had to find office space.

00:05:37:15 – 00:06:03:43
Joy Ginsburg
That was inconvenient to me. But it it really gave me the sense of, gosh, this is how how you get to know somebody. This is how, you know, you give back to them, because they’re giving back to you and, really, taking the time to get to know people, understand what their priorities are and, and that that’s what fundraising is, honestly.

00:06:03:43 – 00:06:07:25
Joy Ginsburg
And so that’s, that’s really helped me throughout my career.

00:06:07:30 – 00:06:09:41
Ruth Baum Bigus
I want you on my team. Yeah.

00:06:09:45 – 00:06:10:28
Joy Ginsburg
Thank you.

00:06:10:33 – 00:06:28:50
Ruth Baum Bigus
Sign you up. Sign you up. So you made this transition from Blue Valley Ed where he’d been a long time. And feel free to share and talk about some of your achievements while you were there. I know there’s been great successes there for the Blue Valley school system.

00:06:28:55 – 00:07:04:37
Joy Ginsburg
Sure. Well, when I worked at, BBF, my focus was really always on supporting teachers and classrooms and, the impact that that would make on, students and I always say my mom was a teacher, and I remember growing up and all the money that she spent, of her own collecting an envelope full of receipts every year so that she could turn it in, as a, you know, tax deduction, and I and I know it’s hard.

00:07:04:37 – 00:07:25:39
Joy Ginsburg
It’s the only profession, that I can think of where teachers really feel the need to spend their own money. They don’t have, you know, any kind of, you know, account that they can budget off of. And, and they’re so committed to making sure that their students have what they need, that they’re willing to do that. And honestly, I didn’t want them to do that.

00:07:25:39 – 00:07:50:05
Joy Ginsburg
So my goal was always to, collaborate with donors, raise money, we increased, you know, income tremendously while I was there. That’s something that I’m very proud of. And we kept investing more and more and more into, teachers and letting them do things that were kind of out of the box, trying new things, giving them opportunity.

00:07:50:06 – 00:08:14:51
Joy Ginsburg
It kept them very motivated. And I loved the day that we, got to hand out the checks with, we had we called it Surprise Squad. And, I mean, you could give a $500 grant to a teacher, and it felt like we were Ed McMahon giving out $1 million. Really? They were so appreciative and, so excited about the opportunity.

00:08:14:56 – 00:08:31:09
Joy Ginsburg
And that was really meaningful for me. And of course, my daughter went to Blue Valley schools. So, I was always thinking about the great opportunities that, we were able to provide all the students across the board throughout the district as well.

00:08:31:13 – 00:08:38:42
Ruth Baum Bigus
Well, some in our audience might be saying Valley, they’ve got all kinds of money. Why do they need extra money?

00:08:38:47 – 00:09:17:22
Joy Ginsburg
Yeah. I mean, you know, Blue Valley is very fortunate in that, the community supports bond measures. There are you know, there certainly is state money that they have available to them. What it doesn’t allow them to do is get right down into the into the classroom. Teachers really still their hands are tied. Bond funding goes to build, you know, capital, campaigns, you know, so if they need an addition onto a school, typically Blue Valley can get that done, with money from, from taxpayers.

00:09:17:27 – 00:09:36:49
Joy Ginsburg
But in terms of the very at the very classroom level, they don’t have any extra money than anybody else does. Certainly they have PTO, that support them, that it’s still it’s minimal when it’s compared to to what the foundation can do to impact them.

00:09:36:54 – 00:09:59:31
Ruth Baum Bigus
Gotcha. Well, let’s talk about Johnson County Community College Foundation. I believe that you mentioned that you had a little bit of a learning curve, some things that weren’t maybe totally disclosed, not in any secretive way, but just I don’t know how when you interview someone, you can fully disclose what a job you know, a job is. There’s always little things.

00:09:59:36 – 00:10:06:16
Ruth Baum Bigus
Talk a little bit about some of those things you kind of had to navigate a little differently.

00:10:06:21 – 00:10:34:25
Joy Ginsburg
Yes. Thank you. And I, I still kind of smile about it just because, I think I had hit, almost two years, and I finally felt like I fully understand the organization, and and now I’m just over. I’m almost two and a half years in, so I’m feeling much better now. But, I mean, for it to take me that long, to sort of get my arms around the organization, it’s quite large.

00:10:34:30 – 00:11:02:42
Joy Ginsburg
We have $52 million in assets, net assets, which is, quite bigger, than anything that I’ve been involved in, thus closely. Anyway, we have at 34 million of that, our endowed funds. So we have quite a large endowment that’s very unique for community colleges. I meet with other executive directors of community colleges across the state of Kansas.

00:11:02:42 – 00:11:29:24
Joy Ginsburg
We meet at least a couple times a year, and it’s I mean, we’re so fortunate here in Johnson County, honestly, that we’ve been able to build up that endowment, to where to what it is. And, I will say, what makes it complicated is when you have a lot of endowed fans, they’re all they’re restricted. We have about, individual funds.

00:11:29:29 – 00:11:56:08
Joy Ginsburg
They’re all, they’re all named. And so the folks that have, named the funds have put restrictions on them, on how we can spend the money. Many of them are scholarships. Many of them are programs. Just about every program across the college, which, you would be amazed. I would encourage people to look at the website and see all of the different things that we teach here.

00:11:56:13 – 00:12:20:06
Joy Ginsburg
We have a program fund. And so, people across campus are, you know, spending money off of, the accounts that they have here, which is great, but and we want them to but, getting a handle on all of those funds and what their, restrictions are and how they can be utilized. That’s been a big learning curve.

00:12:20:11 – 00:12:45:00
Ruth Baum Bigus
Takes a hot minute to know all that and and remember names and who’s funding what and who you can have those meaningful conversations with. We’re talking with Joy Ginsburg. She’s the executive director of Johnson County Community College’s foundation. Well, let’s dive. You mentioned scholarships for students to talk a little bit. If you can, about the student population at Johnson County Community College.

00:12:45:00 – 00:12:52:43
Ruth Baum Bigus
It’s in Johnson County. But I think what you’re going to share is going to surprise some people about the student body itself there.

00:12:52:53 – 00:13:21:15
Joy Ginsburg
I mean, our our student population is so amazing, but and it it is very diverse. They, students come from all over that Kansas City community. There are so many amazing opportunities here that, academically, it’s such a great choice. And a lot of students come here for two years and then transfer to a four year institution and finish out their degree.

00:13:21:19 – 00:13:56:08
Joy Ginsburg
Lots and lots of students get certificates, or a degree here that they can go right out into the workforce, which is fabulous and a high paying jobs and into roles that, are really needed in our community. So, our students are amazing. And, we’re very, very, very proud of how many scholarships we found. We funded for the, the largest amount this past year, $1.7 million, for student scholarships.

00:13:56:13 – 00:14:39:41
Joy Ginsburg
It’s I can’t do the math, but somebody can make $103 a credit hour so that a $1.7 million goes a very long way. But, we are only able to fund about 20% of the students that apply for scholarships. So there’s a huge gap and there’s still a huge need. And I think people would be surprised. Some of the stories that we hear at our scholarship luncheons when students are sharing their stories, students that have struggled with homelessness, with food insecurity, we have I mean, we have a really big range of need on our on our campus.

00:14:39:41 – 00:14:54:58
Joy Ginsburg
And, I’m so thankful that we’re here to support. But we can always we always need more. I mean, to your point about Blue Valley, we do raise a lot of money, and we do have big endowments here, but it’s never it never seems to be enough.

00:14:55:03 – 00:15:08:15
Ruth Baum Bigus
Well, I’m glad that you’re helping 20% at least. So those. And it’s not just young people. We should say that too. You say diversity. Talk about the diversity. I think we all kind of get hung up sometimes on colleges. Young.

00:15:08:20 – 00:15:34:36
Joy Ginsburg
Yes. Yes. I mean, we have a lot of traditional students that come here right from high school, but we have a lot of people going back and they want to change, change their career. They want, to, maybe they maybe they have never gotten a degree before. We have, students who are recent immigrants who, need to learn English.

00:15:34:41 – 00:16:08:42
Joy Ginsburg
That’s a huge program that we have. We have, actually, we have 20,000 undergraduate students, and then we have another 20,000 continuing at largest, higher ed institution in the state of Kansas next to University of Kansas. So I think people are surprised by that. I was when I came here. There are a lot of huge but I’ve been surprised about, but now I try to articulate to other people just so that others can, be enthusiastic as I am, about what we have to offer here.

00:16:08:42 – 00:16:21:09
Joy Ginsburg
But it’s I mean, it’s a huge population, lots of opportunities and, and yeah, we’re excited for the role that we, we play in their success here.

00:16:21:14 – 00:16:36:24
Ruth Baum Bigus
Well, let’s talk to about developing, you know, community leaders and that aspect of the foundation a little different, I think, from your prior foundation experience, can you talk about that aspect of your position and at the college?

00:16:36:29 – 00:17:04:59
Joy Ginsburg
Yeah, sure. I mean, and I would say, I mean, it’s fairly similar. I mean, we’re a typical nonprofit organization. You know, I always say the governor, the college is governed by elected officials, trustees, and my board is, I mean, my the foundation is governed by, community leaders. And, those are, nominated by our committee.

00:17:05:04 – 00:17:33:49
Joy Ginsburg
We have an executive committee. We have a board of directors. And, they represent industry from, you know, across the community and really give us a great, insight to what what’s needed, where the workforce shortages are, how they can be helpful. But and they also, these leaders are very instrumental in helping us to also raise money, to support our students.

00:17:33:54 – 00:17:45:47
Ruth Baum Bigus
You have lots of events that are pretty much fundraising geared, you know, please share your events and how that works into the foundation life.

00:17:45:52 – 00:18:17:45
Joy Ginsburg
Yeah. We do we do have a lot of events. And, my personal background has always been an event. I, I’m kind of a I call myself an event person. And so I enjoy them. And it is a great way to bring the community together to, to raise awareness as well as raise money. I mean, and sometimes I think the awareness is the most important thing, because you never know who’s going to, you know, come right and and not know and not even know what the, what the college has to offer.

00:18:17:45 – 00:18:33:30
Joy Ginsburg
So a couple different things. Our big, huge signature event, was very recent, Some Enchanted Evening. It’s it’s, a gala, a black tie gala. It’s we were in our 38th year this year.

00:18:33:32 – 00:18:38:36
Ruth Baum Bigus
I was going to ask how long I remember, I’m young enough to remember when it started.

00:18:38:49 – 00:19:06:40
Joy Ginsburg
That’s. I mean, that’s quite longevity for an event. And we try to keep it fresh and new each year. And we did we did incorporate quite a few new things this year. We raised a record amount of money, 1.14 million, this year. And that is well, go to support student scholarships. The event is always focused on, scholarships for students, which is, which is great.

00:19:06:45 – 00:19:35:19
Joy Ginsburg
We had about 650 attendees at Overland Park Convention Center. It was a beautiful event. And I think, again, in terms of building awareness, one of the most important things, and I heard this from a lot of folks that went to the event. What they were most impacted by were our students stories. And we had two students this year and to your point, one very traditional student, one nontraditional, the nontraditional student.

00:19:35:24 – 00:20:04:34
Joy Ginsburg
I was teasing him a little bit in a nice way. Three times a charm hit. That was his third time back at Johnson County Community College. He came right after high school. Just kind of wasn’t ready, to focus on academics. Dropped out, came back, to our culinary academy. Became quite a good chef, but had a medical issue that, was made it very difficult for him to work in a kitchen.

00:20:04:39 – 00:20:31:54
Joy Ginsburg
And, he had epilepsy or he has epilepsy. And, so this time he came back and he’s in our neuro diagnostic program and just got a job at Children’s Mercy. And he is now treating patients that have the same issue, health issues that he’s had over these long years. So he’s finally found, the great and he is on Advent Health.

00:20:31:59 – 00:21:08:32
Joy Ginsburg
That’s one of our scholarships, scholarship recipient. He just told a great story. Our other student, much more traditional, just one year out of high school, she traveled, abroad with, with Johnson County Community College. One other thing that I think a lot of people don’t know is that we have quite a huge travel abroad, study program that she, studied in Italy, this past summer with our our trip, we go on 13 or so different trips across, across the world.

00:21:08:36 – 00:21:29:26
Joy Ginsburg
And, something that I was surprised about, I wouldn’t have thought that, that a community college would have that opportunity for their students. So it’s just, that, you know, great event. And then throughout the year, we, we try to bring, the community to the college at Seven Shades. That evening, we brought the college to the community college.

00:21:29:27 – 00:21:30:36
Ruth Baum Bigus
To the community.

00:21:30:41 – 00:21:58:37
Joy Ginsburg
We we had a lot of different students there, kind of showing off their programs. We had auto tech students simulating and, a training device that they use, to learn how to fix engines. And, you know, we had a fine art student painting the event live. We highlighted our travel abroad, program. Our culinary students packaged, treats for people to take on the way out.

00:21:58:37 – 00:22:20:42
Joy Ginsburg
So we really, we really tried to highlight a lot of things that the college has to offer so that so that our guests really get a good idea of, you know, what we do throughout the year for our students, a couple other events that we do coming up. We can’t rest in this office. We’re done with the gala.

00:22:20:42 – 00:23:00:47
Joy Ginsburg
And now the next event is, Cohen Community Series. Lee Brice, who was a country music artist, very up and coming and, is going to come and, do a benefit concert for us to support scholarships and other programs across campus. And, that’s coming up March 1st. We also another thing that surprised me when I came to, the foundation is that, we also do the fundraising to support the Norman Museum and, and, and Midwest Trust performing Arts Center.

00:23:00:52 – 00:23:27:48
Joy Ginsburg
So all of their sponsorships, all of their events are also run through, the foundation, early May, we’re doing an event for the Norman Museum, which is, going to be fabulous. It’s called a match made in Heaven. We’re bringing in some very special guests, to, highlight, modern art. And, it can’t be missed.

00:23:27:48 – 00:23:47:21
Joy Ginsburg
It’s going to be amazing. And then in the summer, we have an event called, Citizen Scholarships. It’s a women’s focused event to bring women on campus, kind of a networking event. But, they also get a little taste of the impact that we make on funding scholarships.

00:23:47:26 – 00:23:59:11
Ruth Baum Bigus
Oh, my gosh, you’re running around like crazy. Before time runs out, though, I want to make sure please go ahead and give your website so that folks can find out more about the foundation and what you do and how they can engage.

00:23:59:11 – 00:24:07:11
Joy Ginsburg
I would love to hear jc.edu/foundation.

00:24:07:15 – 00:24:31:41
Ruth Baum Bigus
Okay, and if worse comes to worse, I, I did find it at JC seat edu and just put in foundation in the search and took me there. So I have two ways to two ways to get there. What has been the kind of toughest you said there was a learning curve, but the toughest thing in, you know, in your day to day, the challenge that you face and how are you overcoming it?

00:24:31:46 – 00:25:04:03
Joy Ginsburg
Yeah. Well, I always, you know, we try to do so much for everyone across campus and we’re limited. I mean, our staff is limited, so our resources are limited. And I know, we’re very, very, very fortunate. The college actually pays for our office space for our salaries. So I can really go to a donor and say 100% of your gift is going to the mission, which is fabulous.

00:25:04:08 – 00:25:31:33
Joy Ginsburg
But we can’t even if we have the best fundraising year ever. We can’t just hire additional staff, to help us support. So, I mean, that’s that has been a challenge. I think every nonprofit sort of feels that, at one time or another. And so sometimes having to say no, has been difficult. You know, everybody wants, wants to do fundraising events.

00:25:31:33 – 00:25:39:11
Joy Ginsburg
When I first came here, there were a lot of faculty doing their own fundraising events. And we’ve sort of reigned them in a.

00:25:39:11 – 00:25:40:45
Ruth Baum Bigus
Bit.

00:25:40:50 – 00:26:10:09
Joy Ginsburg
To make sure that, you know, their overhead, it doesn’t exceed the, you know, industry standard. And they’re, you know, accounting for things, based on IRS guidelines, as they should. So, I mean, that’s good and bad. So we’ve taken all that back. And then it also causes more work. And I just asked so I would say that’s been really the the hardest challenge.

00:26:10:14 – 00:26:27:09
Ruth Baum Bigus
So it’s education you’re educating right. Hey, we can do this, but we can do that. Or have you thought about that or do you run into some of the same folks from your prior position? Is there some crossover there?

00:26:27:14 – 00:26:53:24
Joy Ginsburg
Oh, not just, there’s tons, a lot a lot of our major donors I already had a relationship with, which is, which has made it much easier for me to transition into this role. I’m constantly still meeting new people and trying to engage as much as I can. More broadly. But, there’s there’s a lot of crossover between Blue Valley donors and Johnson County Community College Foundation.

00:26:53:31 – 00:26:59:55
Ruth Baum Bigus
How big? How big is your staff? You said you can’t just go hiring more people in things. So what what does that look like for you?

00:27:00:00 – 00:27:05:48
Joy Ginsburg
I have, four full time and two part time, and then me.

00:27:05:53 – 00:27:24:45
Ruth Baum Bigus
Well, that’s a good bit of, woman people power to get it going. We talked a little bit about challenges. What has what are the sparkling moments for you? What have you really found yourself like? Wow, this was the move. And I like this and we’ll go forward.

00:27:24:50 – 00:27:53:59
Joy Ginsburg
Yeah, I mean, I will oh, I will always, always say it’s the students when I hear the students stories and the impact that we’ve made. We had a student speak, at our citizen scholarships this past, this past summer, and she was working for jobs, and, you know, trying to go to school and trying to support, her family.

00:27:54:04 – 00:28:19:23
Joy Ginsburg
And, the fact that she could, have access to scholarships and lift the financial barrier for her, she was able to focus on her academics. She ended up being in our honors program. She was waitlisted to Yale University. Ended up going to University of Kansas, which is my alma mater. So I think she made the right choice anyway.

00:28:19:28 – 00:28:43:32
Joy Ginsburg
But, she, I mean, she’s going to be a bright star in our future. I mean, she wants to be a physician. I kept telling her, just let me know when you have your medical office, because I will be right there. But that impact, I mean, without that, I don’t know what what she would have done if she didn’t have the help, from our donors, to support her education.

00:28:43:46 – 00:29:11:08
Joy Ginsburg
And one thing that our students constantly say is that it motivates them to to do well in school because they have this, they feel like somebody that doesn’t even know them is supporting them and giving them the motivation to succeed. And that’s been so meaningful to me. So I will always say focus on the students and the impact that I know that we’re making, because I hear all of their stories.

00:29:11:13 – 00:29:45:22
Ruth Baum Bigus
It’s the Johnson County Community College Foundation supporting the students that that go there and, and really, number need that support to lift themselves up and get an education, go out and have meaningful lives, you know, in the community. So kudos to what what the college is doing and, and what you’re doing through the foundation. And again, we want to mention the website is that J.C c C++ edu slash foundation and it’s Joy Ginsberg at the helm.

00:29:45:22 – 00:29:50:37
Ruth Baum Bigus
Joy, thank you so much for sharing what you’re doing. And and the great work of the college.

00:29:50:42 – 00:29:53:48
Joy Ginsburg
Thank you. Were with I appreciate the opportunity.

00:29:53:53 – 00:30:23:31
Ruth Baum Bigus
And thank you for joining us on KC cares, Kansas City’s nonprofit voice. We’re produced by a nonprofit called Charitable Communications. This KC cares segment was brought to you by the Ewing Marion Kauffman Foundation Kauffman Board. To be a guest on KC cares or Underwriting opportunities, please visit our website, which is KC Cares online.org. Spread the love. You’ll find us on Facebook and Twitter at KC Cares Radio and Instagram at KC Cares Online.

00:30:23:46 – 00:30:35:44
Ruth Baum Bigus
Don’t forget, you can catch us Saturday mornings at 8 a.m. on ESPN, 15 a.m. and 15:10 a.m. and 94.5 FM. Thank you for joining us on KC cares.

 

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